Automation is a common practice for marketers and businesses in 2020, offering streamlined, efficient ways to quickly knock out tasks that would otherwise take up a significant chunk of time. This is particularly true in the world of paid marketing, which requires long and sometimes tedious research in order to create successful campaigns.
Fortunately, with the use of PPC automation tools, it’s easier to optimize your ad campaigns, leading to more traffic and more conversions. These tools allow you to leverage valuable data, advanced technology, and AI and machine learning to drive more sales.
Matthew Soakell said it best:
All things have become automated to the greatest possible extent. Everything is so fast and progressive. The PPC industry is evolving as never before. This should be understandable to all PPC specialists. If you are not willing to adapt to the changes in a particular industry, you won’t be a good specialist. Fast adaptation to changes is rather important.
In this post, we’re going to take a close look at how you can use PPC automation to grow your business and improve your campaigns, taking you step by step through the process.
- Key Benefits of PPC Automation: Why You Should Implement It
- Getting Started With PPC Automation: The Ultimate Checklist
- Remember: Automation doesn’t mean set-it-and-forget-it
Key Benefits of PPC Automation: Why You Should Implement It
PPC automation is all about maximizing your time and resources, allowing you to pass off mundane, repetitive, or time-consuming tasks so that you can focus on overall campaigns and marketing strategy.
For busy advertisers and small business marketers alike, this is crucial.
There are five key benefits associated with PPC automation:
1. Save time with automated bidding
Bid management is incredibly time-consuming, as it’s an ongoing, hands-on task. PPC automation can manage bidding for you, usually with a greater degree of accuracy and profitability if done right. Our PPC automation tool uses complex, expert algorithms to optimize your campaigns and your bidding strategy.
2. Instantly optimize your creatives
It takes a significant amount of time to generate compelling ad copy and to pair it up with the right advertising platforms. This is particularly true when you’ve got a large number of creatives that you’re testing. Automatic optimization based on data, however, can help you focus on what’s working.
3. Take advantage of lightning-fast A/B testing
A/B testing should always be executed for your PPC campaigns, but it can take a substantial amount of resources. Having PPC automation tools that tackle testing for you will help you optimize your campaigns and replace your best results next time around. – Read more