Want to generate leads for your business on social media?
Then you’ve come to the right place.
In this guide, we’re going to talk about why social media is one of the best places for generating leads, and then we’ll give you a step-by-step plan for executing your social media lead-gen strategy.
(It’s not as difficult as you might think)
The Undeniable Power of Social Media for Lead Generation
By far the most constant challenge that marketers mentioned (61%) in a HubSpot survey was “generating traffic and leads”, followed by “proving the ROI of our marketing activities” and “securing enough budget”.
There’s no denying it.
Getting people to pay attention is a challenge.
Getting the right people to pay attention is even more difficult.
And while social media isn’t an end-all solution to that common problem, it is one of the best places to generate leads… if you know how to do it.
After all, social media is host to billions of users.
In the U.S. alone (which has 328 million people), there are about 223 million social media users.
The good news, then, is that your target market is almost certainly on social media…
… because darn-near everyone is on social media.
But lest you think that those numbers represent empty lead-gen potential, consider this brief compilation of statistics…
So it’s not a question of whether your business can generate leads on social media or not, it’s a question of how you can generate leads on social media… systematically so that you don’t have to rely on random bursts of motivation or creativity.
That’s what we’re going to talk about next.
Here our 5-step process for systematically generating leads on social media.
Step 1. Choose Your Platform(s)
Most people talk about social media marketing as if it’s one thing.
But that’s not really true.
There are a lot of different social platforms where you could generate leads for your business.
Which platform should you choose?
Well, each platform attracts a different audience, encourages a different style of content, and ultimately, is good for generating different types of leads.
If you’re marketing for a B2B business, then LinkedIn is the king of lead-gen.
If you’re marketing for a B2C business, then you might consider generating leads on Facebook and Instagram (the most general of the social media platforms) — those would also work for a B2B business.
Pinterest, on the other hand, is ideal if you’re targeting women…
…in the following niches…
Twitter, like Facebook, is a bit of a generalist platform and would work for most types of lead-gen strategies.
TikTok is new to the social media landscape but has had viral growth over the last year. Its platform is made up mostly of young people. However, since TikTok is seeing such massive success, advertising on the platform is a bit more expensive than some other social media channels.
Which platform or platforms are you going to use for your lead-gen strategy?
The answer depends on the type of business you’re trying to promote.
Choose the platform that will get you in front of your target market most consistently.
And be honest about your bandwidth — if you don’t have time to manage content creation for multiple platforms, then just start with one.
You can always add more to the mix later.
Step 2. Create Your Lead-Gen Sales Funnel
Anyone could use social media to generate a few leads here and there…
But that’s not what we’re after.
We need to build a system for generating leads over the long-term. One that is easy to manage and gets real results with the least amount of maintenance possible.
That’s where your sales funnel comes in.
What’s a sales funnel?
Don’t get overwhelmed — it’s just a series of pages that are crafted to systematically guide each visitor toward taking the action you want them to take… in this case, becoming a lead.
So while we call it a “sales funnel”, it’s more of a lead-gen funnel. 😉
This is what we specialize in here at ClickFunnels.
The real beauty of a sales funnel is that, once it’s built, all you have to do is drive traffic from, say, social media, to the first page of your sales funnel.
So long as your funnel is built to convert (we’ll help you with that in a moment), then you’ll generate leads on autopilot so long as you keep driving traffic!