How to Find New Placements to Target on the Google Ads Display Network

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I miss the Display Planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the tool from Google Ads, PPC marketers lost a valuable asset for planning out display campaigns.

While I still want the tool back, we can create successful managed placement campaigns in Google Ads. It just takes a little bit more work on our end. (Thanks Google!) Here are a few tactics I use for finding new placements to target.

Look at What Traffic Is Already Working

I love talking about how Google Analytics can usually answer the question, “Who should I target first?” This post is no exception. Whenever I get the opportunity to set up my first display campaign in an account, one of the first places I like to look is the Referrals report in Google Analytics. The Referrals report lives under the Acquisition > All Traffic portion of Google Analytics. Typically, I like to sort by most conversions (or revenue for ecommerce businesses) to see which referral sources are sending quality traffic to my site.  – Read more