How to Create Trustworthy Content That People Want to Read

My Post (2)This underused tactic will transform how people view your business.

Businesses battle to appear on page 1 of Google search results. Their goal: Get consumers to visit their website and buy.

But, according to a study by Forbes and Yext, only half of consumers believe brands give accurate information in search results.

And 68% of adults in the U.S. say that trust in a brand has “a great deal” or “a lot” of influence on their decision when making a big purchase, according to another study by SurveyMonkey.

Ranking in Google search results isn’t enough. Your content also needs to quickly create trust.

Lee Odden — international speaker, B2B marketing strategist, and CEO of digital marketing agency Top Rank Marketing — joined AWeber’s FWD: Thinking Show to explain how to  earn trust and website traffic with SEO and content marketing.

His approach: Connect with influential people who have attention, credibility, and authority. These influencers should be able to produce and promote content their fans — and your potential customers — will love.

“Consumers trust content from influencers more than content that ranks in search. They even trust influencers more than they trust friends’ opinions,” shares Odden. – Read more