Google Analytics can provide a wealth of information on how your website’s performance varies depending on what day or time it is.
This can help you spot trends which can be invaluable when deciding how to best to use your budget for activities like pay per click advertising.
The traffic on most websites follows a predictable trend, with the sites of many B2B enjoying most traffic during standard business hours.
Using Google Analytics data to understand how your website performs can help you base your marketing on concrete evidence rather than guesswork.
In this post, I’ll show you how to create a series of reports on your website’s performance trends.
Google Analytics hourly traffic reports
If you know precisely what time of day people shop on your website, you can take this into account when doing marketing activities like sending emails. For example, if your sales peak at lunchtime, you might want to send out special offer emails late in the morning to further incentivise them to shop with you.
Here is how you can create a report on the traffic you get hourly.
In the top right-hand corner, you’ll see the option to choose a date range. A wide range will give you more meaningful results.
You’ll end up with a graph that looks like this. In this example, you can see that traffic peaks at around 8pm for this website. – Read more