Have you created a LinkedIn business page yet? If you are a part of a company, institution, or organization looking to boost your audience and facilitate growth, it is time to step up your game and get one.
Started back in 2018 by LinkedIn, these pages provide you with the opportunity to connect with consumers, while enabling them to discover more about what your company is all about. With almost 660 million members across 200 countries worldwide, you don’t want to lose out on the potential customer reach this platform offers.
LinkedIn company pages were created with the intention of providing your business with a point of direct contact with your target audience, as well as the chance to make new connections, employees, and ultimately, new customers in most company’s cases.
Whatever the size of the company, an up-to-date LinkedIn page gives you a lot of potential business opportunities. For example, you can promote new products, share interesting updates, establish thought leadership, post job opportunities and ultimately, build your brand with LinkedIn members.
A Social Media Platform for Business
LinkedIn may be considered as being the more serious social media sibling compared to Instagram or Snapchat, but it is absolutely not to be underestimated. The impact it can have on company growth is staggering.
- 30 million companies are listed on the platform, and 52% of B2B buyers say that LinkedIn plays a highly influential role in their buying journey.
- LinkedIn is equally powerful when it comes to promotion: 80 percent of B2B leads come from here, proving to be the most effective channel.
- B2B content in LinkedIn feeds is seen approximately 9 billion times each and every week!
Want Your Business Page to Stand Out?
Having a LinkedIn company page is important, but how exactly do you make the most of your business page, so it stands out from the crowd? Luckily for you, this was the topic of last week’s #SEMrushchat. – Read more