To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing.
And for good reason.
Google My Business (GMB) – the free tool from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities – offers the greatest impact for brands seeking local exposure.
Features like Google’s Local Search results, which break out with a list of nearby businesses and much of the pertinent information needed to find a specific business (e.g., address, business hours, category, reviews) and potentially buy something, further emphasize the need for a GMB listing for both new and established businesses.
Google’s Knowledge Graph also utilizes verified Google My Business information to help generate details for its database about businesses and related entities that are relevant to specific searches.
Once a new listing is created, a Google Maps location is then generated that synchronizes with traditional Google Search for easy access and searchability.
It certainly helps that the clear majority of organic searches come from Google (around 90 percent for worldwide search engine market share), further illustrating the value of a GMB listing. – Read more