How to Build a Data-Driven Marketing Strategy

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Data is a hallmark of marketing and, thanks to the digital revolution and the emergence of big data, we have access to more of it than ever before. The challenge is making sense of that data. How can you use it to tailor your marketing strategies? Better yet, how can you use it to bolster your marketing efforts? The alternative isn’t even a question because it’s unavoidable — you need data-driven marketing because people expect relevant, useful and personal experiences from the brands they interact with, and that’s exactly what data-driven marketing produces. – Read

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