How Disney is approaching its digital transformation and fighting disruption

My Post (2)Disney’s $52bn acquisition of 21st Century Fox assets may have caused some casual observers to be surprised.

However, if you have been following Disney closely for the last few years, it will be more apparent that this move was a fundamental part of the plan to avoid being disrupted by Netflix.

In order to stave off the type of disruption that Netflix inflicted on Blockbuster, Disney has had to execute a multi year plan, that is now beginning to take shape.

The result is an approach that at the very least provides a template for how to execute a digital transformation strategy in the face of competition. – Read

 

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