How Brand Storytelling Is the Missing Link to Building a Loyal Community of Followers

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Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut and Syracuse University to lead the content creation and strategy for The New York Times, HuffPost Partner Studio and Time Inc’s portfolio of 35-plus media properties.

At Social Media Marketing World 2018, I had a chance to catch up with Deziel to discuss the differences between marketing and storytelling, which are often mistaken as being one in the same.

In the interview above we discuss the following key differences and strategies around both tactics including: – Read

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