How Blockchain Will Make Digital Ads Less Intrusive

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The Cambridge Analytica scandal that unfolded earlier this year is just the latest in a long sequence of incidents of firms’ wrongfully acquiring and misusing internet users’ data.

While the scandal itself related to unfair sharing of user information by Facebook, the ensuing media storm brought the public’s attention to their personal data and its use in digital advertising.

Apart from depending on stolen data, advertisers are also notorious for bombarding us with irrelevant and annoying advertisements. For every funny commercial that we remember fondly from childhood, there are a million annoying and spammy ads that we look back on with nothing but pure disdain. – Read

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