As email marketers continue to find themselves busier than ever with increasing responsibilities and competing priorities, efficiency is becoming a lifeline for many of them.
More and more, automation is proving to be the email marketer’s knight in shining armor. It’s an efficient and systematic way of sending promotional and transactional emails without having to actually press a “send” button. That’s almost like setting up automatic payments for credit cards and your mountain of bills.
Sending automated emails ensures you’re not missing fleeting opportunities, provides more relevant and personalized content to your users and — most importantly — saves you heaps of time.
Email automation, thy name is efficiency
Email automation goes by many names: nurture, drip, triggered messages and so on. Whatever term you use to define marketing automation, one thing is clear: It’s about doing more with less and driving outcomes and long-term strategies to improve customer lifetime value (LTV).
In the case of email, we think of this as a series of emails that are launched based on a discrete or unique set of circumstances that could be initiated by a customer or a marketer to a specific segment that exhibits a set of similar characteristics, making them ideal for this type of automated campaign.
Currently, most email automation is achieved through artificial intelligence (AI) tools, yet surprisingly, a survey by GetResponse found that only 5 percent of email marketers considered themselves experts at it. From GetResponse: – Read More