Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings.
Soccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the top-ranking position has a target on it – because that’s where every organization wants their website to be.
There are times your competitors may resort to “negative SEO” to try to knock you out of your hard-earned position. Negative SEO is the purposeful act, typically by a competitor, to attempt to get your site penalized or reduce its authority. While competitors can’t control the on-page SEO of your site, they do have other methods to negatively impact it. – Read more