People don’t just randomly buy whatever they see or like.
There’s a process we all go through before we swipe our credit card or click the “order now” button.
Sometimes it takes days, weeks, or months for us to make these decisions. Other times it’s the exact opposite. We make up our mind almost in an instant.
There are many reasons for why this happens but the bottom line is – this decision-making process exists and as a smart entrepreneur or marketer, you need to understand how it works.
Only this way you can meet your audience at different stages of their decision-making process with the right offer and marketing message.
And a sales funnel template can help you map out the most probable path your audience will go through before turning into paying customers.
Author’s note: If you’re looking for a solution that’ll help you automatically build your sales funnel from scratch and help you increase sales, check out the GetResponse Conversion Funnel here.
Now, what is a sales funnel template?
By now, you’ve probably figured the definition yourself:
A sales funnel template is a design of a consumer’s journey to becoming a customer and what happens after they do.
Think of it as a whiteboard where you completely map out, in drawing, your potential customer’s journey — from when they’re thinking about something they need to the point where they eventually find your business.
Your customer journey could look something like this:
- First your prospect identifies a need – “I need a pair of shoes”
- They go onto Instagram to search for inspiration
- They type their search term in the search bar
- After browsing through different shoes and designs they find something interesting
- Eventually, they find something promising and visit the vendor’s website
- They add their new favorite product to the shopping cart and check out
And sometimes, the customer journey is a lot more complex than what we’ve shown in this illustration, but this is basically how it works.
So what your sales funnel template does it helps your business show up at every step of the customer’s journey leading up to when they finally make a purchase (more on this in the “seven steps” section below).
Now that we’ve cleared the air on what exactly a sales funnel template is, let’s look at a seven-step sales funnel template you can use for your business.
And what type of business is this template for?
It doesn’t matter if you’re selling digital products like ebooks or online courses. Or you’re a professional doing online consulting and coaching. Heck, even if you’re selling a service that’s delivered offline, like self-defense classes.
This sales funnel template will help you generate more leads and sales for your business.
The 7-step sales funnel template
Regardless of the nature of your business, consumers would often go through these seven (or similar) steps before they become paying customers:
So the image you see above is the exact sales funnel template you need.
In fact, if it’s the only sales funnel you’re working with, it can single-handedly take your business to whatever level of growth you want it.
But of course, you first need to know how it works.
So we’ll explain each funnel stage we identified in the above illustration.
Step 1. Generate targeted traffic
Generally, the more traffic you get, the more sales you get.
But you probably know this already: it’s not that simple. Because it’s possible you generate thousands of visitors to your site or online store but never convert any of them into customers.
But that’s bad traffic, and you don’t need it; it never converts to sales.
Instead, here’s what you need: targeted traffic. Targeted traffic is site visitors who are most likely interested in your product or service and would be interested in buying it.
To get these types of visitors, you need to know where your target customers frequent every day — like the online communities and groups they belong to, search engines they use (and keywords they search with), and influencers they follow.
Then you’ll go to those places and give them a good reason to visit your site; “giving them a good reason to visit” means you’ll need to provide them with a free valuable resource (e.g. ebook, case study, webinar) they can get on your site.
You can call this a lead magnet. An incentive your target audience is ready to trade their email address for.
Once they land on your site, your sales funnel is already in motion. And this is where step two comes in.
Step 2. Send traffic to a SPECIFIC high-converting landing page
You may already be aware of what a landing page is, but if you’re not sure: it’s a page that you specifically design to convert visitors into leads or customers.
But one major mistake that ruins sales at this point is sending your visitors to a generic web page, like your homepage or some other “non-landing page.”
Your homepage (or any other non-landing page) is simply not designed to send visitors to the next stage of their buying journey.
So what would happen is they’ll land on the page and keep looking around — because a non-landing page is not focused on a SPECIFIC TOPIC. It often links to several other pages like your product/service page, about page, blog page, contact us page, etc. as shown below:
And there’s nothing wrong with having a homepage; it’s just not designed to help you convert as many visitors as a specific landing page into leads.
A landing page, on the other hand, focuses on a single topic and its goal is to speak to your visitors and persuade them to accept a SPECIFIC OFFER; so it looks something like this:
When you send visitors to a landing page like this, they know what it’s for and the page helps their minds to focus on thinking about one thing only: your offer.
The only two options they have here is to either a) sign up for your offer and give you their email address, or b) exit your squeeze page.
And this is exactly what you want to do in your lead generation strategy.
(By the way, this is only a landing page example, your landing page can be longer if it needs to be so you can effectively persuade your visitors to convert. Here you’ll find some great landing page examples that’ll explain this better)
Step 3. Convert visitors into subscribers & leads
Now, it’s one thing to send visitors to a landing page…
It’s another thing entirely to convert those visitors into subscribers and leads.
When people get on your page, they’re immediately thinking…
- “Is this offer worth my time?”
- “Should I sign up because I really need this stuff?”
- “Or should I just leave?”
They’ll do one of these and you can influence (and speed up) their decision by what you have on the squeeze page – especially your headline, body copy, and calls to action (CTAs). You need to make sure these three landing page elements convey strong reasons why they need to sign up for your offer. – Read more