There’s no question that most health care marketers today use content marketing as part of their marketing mix. According to one 2017 study, 94 percent of health care organizations claim they used content marketing or planned to use it during 2017. For most marketing teams already running lean, creating all this new content can be chaotic. This is where editorial calendars come in.
Editorial calendars keep busy health care marketing teams on track
Editorial calendars help you define and control the process of creating content, from idea generation through writing and publication and even into promotion. It keeps everyone on track and gives transparency to the content creation process.
But just as no two hospitals are exactly alike, neither are two editorial calendars. What works for your team won’t necessarily work for others—and that’s true of both the format of your calendar and the information you include. – Read