Google is making it easier to measure users’ interactions across platforms with unified app and website analytics.
Currently, businesses have to use multiple products in order to measure app and website engagement – Google Analytics for Firebase and regular Google Analytics.
To simplify the process of measuring engagement across a website and an app, Google is introducing a new property type.
App + Web Property Type
A new property type, App + Web, allows businesses to combine app and web data in one report.
“Reports for this new property use a single set of consistent metrics and dimensions, making it possible to see integrated reporting across app and web like never before. Now you can answer questions like: Which marketing channel is responsible for acquiring the most new users across your different platforms?”
You can also use this property type to see, for example, how many users started on your app then visited your website to make a purchase. – Read more