With the Assistant now on a billion devices, the move was inevitable.
Google appears to be testing the delivery of ads in Google Assistant results. The screen below, from Gennaro Cuofano, who performed a search on an Android phone, shows an ad for an Executive MBA program in Italy. He added, on Twitter, that organic results were below the fold and, “The answer on the voice assistant pretty much mirrored the search result page on that one.”
Assistant ads probably inevitable.
We were unable to find any ads ourselves in multiple attempts (on iOS or Android) using the Google Assistant. However, it was only a matter of time before Google started testing ads in Assistant results. – Read more