The automated bidding feature aims to maximize reach and awareness.
If you’re looking to maximize reach for your paid search campaigns, Google Ads has just released a new Smart Bidding strategy called target impression share.
What is it? Target impression share is designed to maximize, well, your share of search ad impressions against the competition. Or, as Google puts it, “show in a certain percentage of eligible auctions.”
How does it work? With target impression share bidding, Google’s system will automatically set bids to achieve the share goal. You can set one of three placement options for this strategy: absolute top of the page (position one), top of the page (above the organic results), or anywhere on the page (above or below the organic results). – Read more