Google released a broad core search algorithm on March 12

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A rare Google confirmation came related to a Google search algorithm update this week.

Google restated previous advice that there is no fix if your site was negatively impacted.

Google confirmed that it released a broad core search ranking algorithm update this week.

“Our guidance about such updates remains as we’ve covered before,” the company said.

Google Search Liaison Danny Sullivan confirmed this update started March 12.

Why it matters. Google does several core ranking updates per year and confirms very few updates throughout the year. Specific to broad core updates, Google has said numerous times that you cannot do anything specific to fix your rankings. Google’s previous advice is, “there’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.”

If your rankings did change recently, it may have been related to this broad core ranking update and not necessarily related to a technical change you made on your website.

What changed? Right now it is very early and it is hard to guess what has changed. Based on the SEO chatter around this update, prior to Google confirming the update, some are saying this was again targeting the health/medical space. But, Google has said there was no specific target at medical or health sites with that August 1st update. – Read more