Google: Mobile Speed Should Be an Ongoing Priority

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Google encourages businesses not to think of mobile speed as a one-and-done fix. It should be an ongoing priority.

Mary Ellen Coe, president of Google Customer Solutions, penned an article outlining the reasons why mobile speed should be taken more seriously.

“While there are as many growth strategies as there are types of businesses, there’s one area where nearly every business has room to improve: the mobile web.”

Having a mobile presence is no longer enough. In order for businesses to grow, they need to continue delivering speedy mobile experiences.

Fifty-four percent of people say that as the load time for a brand’s mobile site increases, so does their frustration.

To that end, a one-second delay in mobile load times can impact conversion rates by up to twenty percent.

Conversely, a fast mobile experience can help attract and retain customers.

Milliseconds can earn millions, Coe says. No matter how fast a site is today, the will eventually degrade over time if it’s not an ongoing priority. – Read more

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