Google Ads is getting a new tool in the form of a Performance Planner that helps with planning ad spend.
Google says that, on average, Performance Planner can help advertisers drive up to 43% more conversions.
The tool focuses on driving incremental conversions by identifying the best spend amounts for your campaigns.
Ahmad Ismail, a Google Ads Product Manager, explains:
“For example, let’s say you have a $92,000 monthly budget across 100 Search campaigns. The planner will recommend how to distribute that $92,000 across those Search campaigns to maximize conversions and project results from these changes in your forecast.”
The performance planner can also make projections based on other adjustments, such as different spend levels and CPAs.
Simply click on different spend points to see the resulting changes in conversions. So you can see how conversions would differ at a $12 CPA compared to a $20 CPA. – Read more