Google is introducing a new way for retailers to promote products in image search with shoppable ads.
This new ad format lets retailers highlight multiple products within a single ad unit, which will appear among Google Images results.
These ad units behave like shoppable pins on Pinterest where multiple items within a photo are tagged for sale.
Google’s shoppable ads will appear in image search results with a “Sponsored” label as well as a price tag icon.
Hovering over the price tag icon will reveal the prices of the items, along with the brand name and other information.
See an example in the GIF below:
Users can click on their product of choice to visit the product page and make a purchase.
Shoppable ads on Google Images are currently being tested on a small percentage of traffic with select retailers. – Read more