Google is rolling out three new features for responsive display ads that are designed to improve functionality and reporting capabilities.
Video assets can now be incorporated into responsive display ads. This enhanced functionality also comes an expanded reach to new inventory.
With video assets, advertisers can select up to 5 videos from their YouTube channel to display in a responsive display ad.
Responsive display ads with video assets retain the same capability to scale ad creation, testing, and optimization.
A new combinations report provides insights into the performance of different creative asset combinations. – Read more