Google is introducing image ads to search by unveiling a new Gallery Ad format.
While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their next ad endeavor will be Gallery Search Ads. Google announced during their Marketing Live event in May that this new ad format will be rolling out later this year. In this article, I will focus on the ins and outs of the upcoming Gallery Ads, but to learn about the other updates coming to Google this year check out Hanapin’s On-Demand Webinar of the Key Takeaways from Google Marketing Live.
I have long been an advocate of image ads. The rise of Instagram, Snapchat, Pinterest, and YouTube have helped to move society away from text and towards a new, image-centric way of viewing digital content. Google has already taken steps to keep up with the trend through display ads, shopping ads, and Gmail ads – but now it is time for search to join the party.
So what are Gallery Ads?
When imagining Google Gallery Ads, it is helpful to think of them as Google’s version of Facebook’s Carousel Ads. Essentially, they consist of a series of images that searchers can swipe through. Advertisers will be able to upload a minimum of 4 images and a maximum of 8 images displaying their products or services. Google has yet to release any specifications on image sizes, quality, etc. but we can expect them to fall in line with other ad image requirements. – Read more