Google Ads Updates Mobile Speed Score for Landing Pages

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Google Ads has changed the way it calculates mobile speed score, which is located in the Landing Pages tab.

The mobile speed score algorithm has been updated to require fewer ad clicks in order to calculate a score.

This update will allow advertisers to see a mobile speed score for more of their pages.

Presumably, this change also means scores will be generated faster when launching ads that point to newly published landing pages.

Google was not specific as to how many ad clicks are now required to generate a mobile speed score. – Read more