You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.”
It’s there for a reason — someone paid the popular search for it. Taking advantage of these types of ads may be useful for your marketing strategy, but properly implementing them is a little more complicated than you might think.
Last year, Google rebranded its advertising platform from Adwords to Google Ads, as it combined advertising within its Search, Display, YouTube, Google Play and Google Maps products into one division of its advertising suite. Now, this doesn’t affect how you would advertise on the platform, but it does help resolve any confusion about which platform to use if you are thinking about incorporating Google ads in your strategy.