Google Ads Expands Headlines, Descriptions, Characters

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For many years Google AdWords allowed 25 characters for a single headline and 35 characters per line for two lines of description text. Then Google gave us two headlines of 30 characters each and a description line of 80 characters. It was like Christmas with all that new real estate.

Well, the increased ad copy must have been a success because Google Ads (formerly AdWords) has made a couple of changes that advertisers should know about. You can now add more text to your existing text ads and utilize a new type of text ad.

More Text for Existing Ads

To see the new options, navigate to your Google Ads account and view some ads — account, campaign, or ad group level. Click the blue plus sign to create a new ad. It will produce the following drop-down menu. – Read more

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