Google’s efforts to expand advertising to TV screens led to an 80% increase in impressions in 2018.
To build on this momentum, Google has announced a number of initiatives planned for 2019 to further the convergence of TV and digital advertising.
Google Ads During Commercial Breaks
Google will continue to work with its TV partners to build new solutions for delivering ads during commercial breaks.
Google’s TV partners can currently use Ad Manager’s dynamic ad insertion capabilities to serve ads during live events on connected TVs.
Ad impressions during live events have more than doubled over the past year, Google says.
Google Ad Manager also offers a feature called ‘smarter ad breaks’ which allows advertisers to optimize for yield while honoring TV business rules for a more personalized ad experience. – Read more