It’s not really up for debate.
Email is the single best platform for generating leads, nurturing customers, and making consistent sales.
I know… THE best? Really?
That’s a big claim.
But it’s backed by some big data.
According to Email Mastery, email has an ROI that pays back $40 for every $1 spent. Compare that to other marketing channels, like SEO, display ads, catalogs, keyword ads, etc…
The winner is pretty clear.
But that’s not the only evidence of email marketing’s prowess.
More than half of people check email in the morning before they even check text messages, phone calls, or social media. And in 2019, there were 3.9 billion active email users, compared to just 1 billion Instagram users or 330 million Twitter users.
More importantly, email is a marketing channel that you own.
You can message them whenever you want, as often as you want, and you can direct them to any landing page you want.
In fact, many email marketers believe strongly in the $1-per-subscriber rule, which states that you can make an average of about $1 per subscriber per month.
Growing your email list, then, should be a top priority.
But how do you generate email leads consistently?
Well, doing so is actually pretty systematic (it doesn’t require much creativity). You can just follow the below techniques.
But first, let’s take a look at some inspiring examples of effective email lead generation.
3 Inspiring Examples of Effective Email Lead Generation
We can talk about how to generate email leads until we’re blue in the face.
But until we look at real examples, it’s all just hypothetical 🙂
So I reached out to a few friends with awesome email lead-gen strategies, took screenshots of their landing pages, and asked them to share their conversion rates.
To start, let’s take a look at one of our most successful ClickFunnels webinars of the last 12 months.
(We love using webinars to generate leads!)
With this webinar, we’re attracting email leads with a simple promise — to reveal the biggest differences between the 1% of ClickFunnels members who’ve joined our Two Comma Club and the 99% who haven’t.
Naturally, that’s appealing to online entrepreneurs.
And the conversion rate speaks for itself, averaging 30% over the last 12 months.
In fact, we didn’t run the variation you see in the above screenshot for very long because it only had a 10.87% conversion rate.
Here’s what the variation looked like…
What’s the difference?
Well, the only significant difference is that we added a countdown timer to the higher-performing page.
Pretty crazy that a bit of urgency can increase the conversion rate from 10% to 30%, huh?
But webinars aren’t the only way to generate email leads.
Jacob McMillen, a freelance writing coach, offers a free course as his “bribe to subscribe”.
And he’s getting a conversion rate of 5.69%, which is solid for a website homepage. In fact, this page has had more than 41,000 visitors (mostly through SEO) and converted 2,345 of those into email subscribers.
The more lead magnets you examine, the more you’ll realize that the most successful ones offer to solve the target market’s most immediate problem… for free.
In the ClickFunnels example, that’s giving ambitious entrepreneurs a proven blueprint to growing a 7-figure business.
For Jacob McMillen, that means giving his audience a free crash course to grow their freelancing business to $15,000 per month.
And for Email Mastery, it’s offering marketers a free 7-day course to master email marketing. – Read more