As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed before there is a crisis.
In other words — SEO will never be done. It’s a constantly moving target.
There are some tasks, like migrating from HTTP to HTTPS, that are done once. Other tasks are performed on a weekly or monthly like content development, and others that might be conducted on a quarterly or yearly basis.
As we near the end of the year, many marketers will begin planning for next year. It’s equally important to review what we’ve done throughout the year to make sure that our work didn’t inadvertently cause issues in other areas. This helps us to get the most from our efforts as well as to begin next year with a head start. – Read more