Digital Marketing Versus Social Media: What’s the Difference?

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Digital takes the cake in the modern marketing world and social media is an important slice. But, they’re not entirely the same thing.

Digital marketing is a cool Generation X who knows the ropes of the internet and how to market your company in classic world wide web fashion. Social media is a more casual millennial, the product of the Gen Xer’s, who bucks against anything traditional and stays connected to the world 24-7.

You need both to spread your message effectively.

Let’s see how understanding ways the two intersect, and stand apart, benefit your business.

By the Book
Digital marketing is any brand messaging or advertising you do on the internet. It includes creating or managing:

Pay per click advertising
Your website
Email marketing
Digital campaigns
Digital ads
Digital branding
SEO
Plus all of social media

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