The coronavirus outbreak has not just severely impacted the health and well being of people around the world; it has also affected their behavioral patterns and daily routines. It has caused a ripple effect that’s shaken the entire global economy.
In any major economic disruption, some industries will drop, and others will gain. The coronavirus is no exception. We have analyzed the impact of COVID-19 on online behavior to reveal industries and companies that have been hit the hardest or boosted.
Market Winners By Search Data And Traffic Trends
Remote Working Platforms
During this pandemic and period of self-isolation, an obvious game-changer that is reaping the benefits is remote working tools and platforms.
Zoom Communications, a space designed for video conferences and webinars, skyrocketed from $108 on March 16 to $162 on March 23. An increase of 50% is staggering in itself and is even more astounding considering stock markets are slumping more than 30% — a true success story amidst a global crisis. Traffic to Zoom’s website has increased by 10 million site visits in the month of February.
Search volume for Zoom also rose 22% from January to February and is projected to increase by 108% from February to March.
For calling platforms, it appears that only Skype will likely see a greater rise this month. Among messaging platforms, the branded search volume for Slack, an instant messaging forum, is projected to jump 71% from February to March.
Here is the trend of searches for all analyzed services for remote work.
One-third of the world’s population has come under lockdown and is partially or completely stuck in isolation at their homes. SEMrush market data reveals a rising interest in online searches for home exercise, which has drastically spiked in March. – Read more