Content structure and structured data: Will they impact featured snippets?

My Post (87).jpgIn a recent Webmaster Hangout, Google’s John Mueller said there is no particular markup that he is aware of used to generate Featured Snippets. But clear content structure, like using a table, helps a lot.

In this article, I explore the difference between Structured Data and content structure as a continuation of John Mueller’s response in the Hangout. I also provide some advice on getting featured snippet tables that I’ve gleaned through research and rigorous testing.

As an SEO who is in Google’s trenches day in and day out, I’ve learned over time the importance of targeting featured snippet opportunities. This is especially the case if your client is already ranking on the first page of Google, but their content is not the page being featured.

One of my favorite of the different types of featured snippets, is when Google is showing a table in the search results already for your competitor’s site. I even made a video where I challenged myself to take a featured snippet table away from my biggest competitor, Amazon.

Thankfully, we won that battle and my table has survived to tell the tale: – Read more