If you’re producing digital content for your website or social media, then you want to know whether it’s working or not! Here’s our run down of metrics that you should be keeping an eye on.
Why do you need to know about digital marketing metrics?
Unlike offline marketing such as adverts and flyers, digital marketing offers businesses a plethora of in-depth insights into how effective their marketing efforts really are. With every post, like, share, follow or comment data is created that you can use to extend your reach and increase engagement with your brand.
Whether you’re looking to grow your business through organic or paid digital marketing there are a number of key metrics that you really need to know. In this post we’ll be looking at metrics that you can access for free, either via your social channels or via Google Analytics, and because they’re free, there’s no excuse not to be using them!
Website and behaviour
This section looks at how people are behaving on your website. All the information that you need can be found in Google Analytics, if you don’t already have an account set up, make your way over there now and get it done.
The total number of views a single page has had for any given time period. It’s a pretty basic stat but useful all the same as you can measure/ compare how your pages rank against each other.
If you find a page that stands out as particularly high ranking, or indeed low ranking, it can be an indicator to have a look at what might be working well, or not so well.
Average page time
A measure of how engaging a page is. – Read More