To keep up with user preferences, you have to redesign your website now and then. Learn how to avoid the most common pitfalls when you do.
Redesigning a website, whether it’s your own or a client’s, is an essential part of marketing today. It’s essential because technology, trends, and the expectations of users change over time, and if we want to remain competitive, we must keep pace with these changes.
But this task, while essential, also presents certain risks from an SEO perspective. A number of things can go wrong during the process. These issues can potentially cause search engines to no longer view that website as the authoritative answer to relevant queries. In some cases, certain mistakes can even result in penalties.
No one wants that.
So in this article, we’re going to explore some of the common web design mistakes that can destroy SEO. Knowing the potential risks may help you avoid making the kind of mistakes that tank your organic search traffic.
Leaving the development environment crawlable / indexable
People handle development environments in a lot of different ways. Most simply set up a subfolder under their domain. Some may create a domain strictly for development. Then there are those who take the kind of precautions to hide their development environment that would give a CIA agent a warm fuzzy feeling in that empty spot where their heart should be.
I tend to fall into the latter category.
Search engines are generally going to follow links and index the content they find along the way — sometimes even when you explicitly tell them not to. That creates problems because they could index two versions of the same website, potentially causing issues with both content and links.
Because of that, I place as many roadblocks as possible in the way of search engines trying to access my development environment. – Read more