Never mind CRM – what about partner relationship management?

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The idea of customer relationship management, or CRM, has been around for years and companies such as Salesforce have built billion-dollar businesses around managing the direct sales relationship. But a recent Impartner survey shows that nine out of ten hiring managers are finding it difficult to recruit direct sales professionals and as a result, companies are increasingly turning to indirect sales to deliver business growth. – Read

Infographic: Reasons to invest in video

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Good video content is expensive. Equipment costs have steadily decreased as technology has improved cameras and made editing simpler; still, there is a significant investment when it comes to time and staffing.

Crafting the perfect video can take hours of labor and tie up important resources, yet the benefits generally outweigh the costs.

This infographic from Clum Creative shares statistics about how important a strong video component is for your online presence. – Read