Using Alerts in Google Analytics for Slow Site Speeds

My Post - 2019-04-05T115447.574I’ve addressed site speed reports in Google Analytics. Site speed is critical for conversions and, increasingly, for search engine rankings.

In this post, I’ll explain how to set up Custom Alerts in Google Analytics to notify site owners of page speed problems.

Site Speed Alerts

The “Custom Alerts” configuration section in Google Analytics is behind the gear icon in the lower left of any page and under the “View” column.

To create a new alert, click Custom Alerts > New Alert.

For this example, I will create an alert via email and text if my home page for mobile takes greater than 10 seconds to load, on average, on any day. Here are the steps.

  1. Assign a name to the custom alert.
  2. Apply the alert to one or more Google Analytics views.
  3. Select “Day” as the period, so it notifies for all days.
  4. Select to be notified by email, text, or both.

Google Analytics offers limited alert conditions by default. There’s no way to select multiple conditions, such as home page only and mobile only. – Read more

Google introduces new guidelines for linking Google Ads with Google Analytics

My Post - 2019-04-05T114535.679.jpgWebsite owners and digital marketers who use Google Ads to monetize their blogs are often looking for ways to enhance their working and improve their ad performance.

Well, now they can do this by pairing Google Ads and Google Analytics that will give them insights on their ads that can ultimately be used to improve their workings.

According to Google, the customer of today cannot suffice by using traditional marketing funnel. Since no two-consumer purchase journey is the same – the marketers require a more customized approach to reach their prospects.

By integrating Ads and the Analytics feature, the marketers will have a clearer view of how their ads are functioning. This will also enable them to make quick adjustments according to the requirements leading to better performance.

In this regard, the company has published a guide that explains how the users can use Analytics to shape up their ad targeting methods through different methods. Check out the guide, especially if you are planning to use Google Ads method alongside Analytics to improve data tracking protocols. – Read more

Google: The Web is Faster Since Page Speed Became a Ranking Factor

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Google says sites are faster and abandonment rates are down since making page speed a ranking factor last year.

In 2018, Google made page speed a ranking factor for mobile searches.

Around that time improvements starting being observed across the whole web ecosystem. On a per country basis, web pages in more than 95% of countries have improved speeds. – Read more

 

Google Ads Brings Cross-Device Activity Data to All Attribution Reports

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All attribution reports in Google Ads will soon include information about cross-device activity and conversions.

This will provide marketers with insight into how people interact with ads on multiple devices.

Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity.

Cross-device activity is being added to all reports to address an issue with inconsistent conversion counts across different reports.

When this update rolls out, Users should expect to see more consistent conversion counts. However, the existing data will not be changed.

This update is coming into effect on May 1, 2019. As mentioned, the reports will not include cross-device data prior to that date.

That means reports will contain data using different calculation methods – Read more

4 Reasons Why We Need Voice Search Analytics Now

My Post - 2019-04-02T114628.141Most of us already know that voice search is a “thing” and it continues to grow in popularity and importance.

Voice search is here to stay.

The growth of voice search in 2019 continues, even as traditional desktop an mobile searches remain strong.

However, traditional search is starting to have to share a piece of the pie as an increasing number of voice search options are gaining a strong presence.

Based on some research, there is more than enough evidence to show that this type of search will continue to grow and become more prominent over the years to come.

Marketers will need to become more prepared to adjust their digital strategies around this. A few stats:

  • 50 percent of all searches will be voice searches by 2020.
  • 57 percent of smart home speaker owners have made a purchase using their device.
  • 24 percent of smart home speaker owners use their device nearly every day, while 29 percent use it several times a day.

However, although we know voice search queries are growing by the number and in importance, the caveat is there is no solidified way for marketers to track analytics around voice search, yet.

Voice search is really just a keyword, fired through a different medium. But there are no robust reporting platforms out there covering it. – Read more

10 PPC Copywriting Best Practices for Extra Effective Text Ads

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Running PPC ads can be extremely profitable – or it can be a waste of time.

What makes the difference?

Much of it has to do with your ad text.

Writing great copy for PPC ads is trickier than it might seem at first.

Platforms like Google Ads give you a limited amount of space to catch a searcher’s eye, get them interested in your offer, and entice them to click.

Unfortunately, there’s no winning formula for writing the perfect PPC ad (and if there were, everybody would be using it). But there are a number of best practices you can follow to make your ad copy stronger.

Here are 10 tips you can apply to the next ad you write.

1. Know What Your Target Market Wants

Lots of businesses approach ad-writing by talking about themselves. That’s a natural thing to do, and after all, you’re an expert on what makes your company great.

But it’s actually the opposite of what you should be doing.

Customers seek you out because they need something, not because they’re curious about your business.

The best way to get the attention of your target audience is to show them that you understand – and can fix – their problems.

Before you start writing, do this exercise: put yourself in your ideal customer’s shoes.

Think about what kind of problem they’re experiencing, and imagine how they’d search for a solution. Then, write your ad copy as a response to that imaginary customer’s needs and search habits.

2. Address Your Audience

Use the words “you” and “your” in your ads.

Speaking directly to your audience makes them feel important, and it creates the sense that your business is personable – you want to create a friendly and helpful relationship with customers right off the bat.

3. Use Emotional Triggers to Your Advantage

What’s the worst thing an ad can be? If you said boring, you’re right.

A bad PPC ad is completely unmemorable. It might be inoffensive and even well-put-together, but if no one ever feels intrigued or moved enough to click on it, why even bother publishing it?

You can avoid the fate of boring ads by choosing your words carefully and making your audience feel something. If you know what your target market wants, this shouldn’t be too difficult. – Read more

Google Ads Keyword Planner Now Allows Up to 10 Seed Keywords

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Google Ads Keyword Planner has been updated with the ability to process up to 10 seed keywords when searching for new ideas.

That’s one of several new features in the latest update, which is designed to address common user requests.

Entering more seed keywords per search should allow users to discover a greater number of keyword opportunities.

More seed keywords may even result in more relevant keyword ideas as well.

Other New Features in Keyword Planner

The next time you log in to Keyword Planner you’ll be greeted with an alert notifying you of several new features.

As someone who regularly uses this tool for keyword research, I think one of the most useful new features will end up being the monthly keyword trends reports.

You can now see trends for individual keyword ideas by hovering over the chart in the ideas table. – Read More

A Complete Guide to PPC Ad Targeting Options

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In the world of PPC advertising, there are many different targeting options available, each designed to create a unique way for advertisers to reach their target audience.

Through PPC ad platforms like Google Ads, Bing Ads, Yahoo Gemini, and others, we’re able to serve targeted messages to users based on their search behavior, content they’re viewing, behaviors they’ve exhibited, and more.

In this chapter, we’ll go through each of the targeting options for search, display, and remarketing campaigns and how they can be used to engage with our potential customers.

Search Targeting

This is the most common type of targeting.

Search campaigns are a powerful strategy for marketers, allowing you to reach users when they are actively searching for information.

By showing an ad on a search engine results page (SERP), you’re in a position to answer the user’s query and potentially influence them to make a purchase.

So how do you show up on these SERPs?

By bidding on keywords. – Read more

Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now

My Post - 2019-03-29T104514.272.jpgThe new Google Ads Editor v. 1.0 has new look and new capabilities.

After redesigning and renaming AdWords as Google Ads, its now Editor’s turn. The desktop tool for managing and drafting campaign changes has a new look, new layout, new features, new capabilities and a new name. Goodbye, AdWords Editor. Hello , Google Ads Editor.

Why you should care. There are a lot of things you can now do in Google Ads Editor without having to go to the web interface, which should save you time. In version Google Ads Editor 1.0, the top navigation is smaller, right justified and no longer in a bar. But from a layout perspective, the biggest change is the editing panel has moved from the bottom to the right side of the interface.

Make changes across accounts. In terms of new functionality, this is the most eye-catching. If you’re managing a lot of accounts — in the same or different MCCs — you can now apply changes across accounts. Yes, even if they’re not in the same MCC.

Video ads. Video ads and campaigns, in particular, have much more functionality in Editor now. For example, there’s full support for non-skippable video campaigns, and you can create bumper ads and add calls-to-action in TrueView in-stream ads. Bumper campaigns are now part of the video campaigns mix, using the Manual CPM bid strategy. If you want to add in-stream ads to bumper campaigns, you can change the bidding strategy to Target CPM.

Custom rules. There are five new custom rules are available in Google Ads Editor. One will tell you if a video campaign isn’t targeting Google video partners. (That mean your videos will show on network sites, not just YouTube. You might not want that.)

Responsive Ads. If you didn’t get the hint before that Google wants you to start using responsive search ads (RSA), you will now. Another new custom rule will alert you if there aren’t any RSAs in an ad group that has an enabled expanded text ad. – Read more

Ad Group Best Practices: How to Create & Structure Your Ad Groups

My Post - 2019-03-28T120521.545.jpgAccount structure is a critical element for ensuring paid search success. It ensures that keywords, ad message, and landing pages are prioritized in alignment with the business’s objectives.

However, it is equally important for structure to be as functional as possible for most effective reporting and optimization. One should think beyond the initial set up and create a nimble structure that will allow for efficient ongoing maintenance.

While some engine features vary, particularly across those in non-English speaking markets, most have the same common elements.

The below best practices focus on how to set up campaigns and ad groups. As you will see, an effective structure is deeply connected to your marketing strategy and business needs.

Campaign Setup Best Practices

When deciding what and how many campaigns to have, as a guide, use campaign settings and consider what searches you will want to have maximum coverage. Targeting and budget are the most critical ones.

For cleanest reporting, it is recommended to set up a new campaign for each combination of targeting and budget needs. This will allow to easily track how much is spent and what performance you derive from all areas.

In terms of coverage, it is a best practice to fully fund your own brand terms followed by supplier brand terms and anything that is likely to drive a high ROI. – Read more