Audiences play an integral role in most paid media strategies.
The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences.
Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel.
The struggle with analyzing audience data is that, historically, there has not been one cohesive view.
Audience performance was fragmented in disparate platforms depending on the channel and, further fragmented at the campaign level. – Read more
Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings.
Soccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the top-ranking position has a target on it – because that’s where every organization wants their website to be.
There are times your competitors may resort to “negative SEO” to try to knock you out of your hard-earned position. Negative SEO is the purposeful act, typically by a competitor, to attempt to get your site penalized or reduce its authority. While competitors can’t control the on-page SEO of your site, they do have other methods to negatively impact it. – Read more
Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers.
This integration allows online retailers to add promotions to their Shopping Actions inventory.
Customers will see the promotion wherever the discounted products show up in Google Express.
Here’s an example of what it will look like: – Read More
2019 is just around the corner, and with the new year closing in, we knew it was time to gather data and assess the current behavior of ecommerce companies, their strategies, and how it affects consumer behavior.
Search engines and easy access to customers have only become more competitive, making it even more essential for businesses to be aware of how they measure up.
To help you assess where your business stands and uncover every single tactic you can use to give yourself an edge, SEMrush collected and analyzed data from more than 8,000 ecommerce sites, the Hallam Agency shared detailed insights from their experience with ecommerce clients, and we rounded up advice from 9 influential ecommerce experts from all across the world.
In this post, we have combined our data on the most successful tactics so you can improve your online marketing strategies as we move forward into the new year. – Read More
With more consumers coming online, especially in growing markets like India, it’s crucial to optimise your website for more engagement and sales from mobile visitors.
The internet has gone mobile-first.
If you have any doubts about that statement, get this: globally, 57 percent of all internet access takes place from mobile devices, according to data from StatCounter.
Closer to home in India, the figure goes up to a whopping 78 percent! Further, a large part of this audience accesses the web only through a mobile device. – Read More
Google reviews in Maps and Google My Business can now include hashtags, making them even more searchable.
This addition was rolled out without announcement, but TechCrunch reports that Google confirmed the hashtags were rolled out over a week ago.
Currently they can only be added when writing reviews on Android devices.
Up to five hashtags can be added to reviews, and Google suggests appending them to the end of reviews rather than incorporating them into the main text. – Read More
The new Google My Business API adds read and respond to customer Q&A, read reviews in bulk, identify unclaimed locations, report location issues and much more.
Google released an update to the Google My Business API, the method developers can use to obtain data from Google My Business. The new version is numbered 4.3 and brings the addition of Q&A APIs so you can retrieve questions, post answers, and provide FAQs. It also lets you read reviews in bulk, identify unclaimed locations, report location issues and much more.
Here is a full list of what is new and what has changed in version 4.3: – Read More
Starting this week, calls from your location extensions can be counted as conversions once you enable account-level call reporting.
The default length of a call that will be counted as a conversion is 60 seconds, and you can change that value at any time based on your business goals. Measuring calls that last over a certain duration can be a helpful indicator of which campaigns, ads, and keywords are driving the highest quality interactions with customers. – Read More
Google Analytics periodically rolls out new tracking code. To date, the updates have supported:
- Improved data collection methods, such as asynchronous tracking, which was included in a 2009 update. The “ga.js” tag could be placed at the top of all pages. It improved not only tracking but also load speed.
- Enhanced data collection, such as Universal Analytics, which was rolled out in 2013. The “analytics.js” tag supported cross-device tracking, advanced segments, and custom dimensions and metrics.
- Multiple products in Google Marketing Platform, such as the Global Site Tag — “gtag.js” — which represents the most recent tag. Global Site Tag was launched in 2017.
The updates present a challenge to ensure the latest tags are installed. They also present an opportunity: getting robust data and reports that help drive your business. – read more
The automated bidding feature aims to maximize reach and awareness.
If you’re looking to maximize reach for your paid search campaigns, Google Ads has just released a new Smart Bidding strategy called target impression share.
What is it? Target impression share is designed to maximize, well, your share of search ad impressions against the competition. Or, as Google puts it, “show in a certain percentage of eligible auctions.”
How does it work? With target impression share bidding, Google’s system will automatically set bids to achieve the share goal. You can set one of three placement options for this strategy: absolute top of the page (position one), top of the page (above the organic results), or anywhere on the page (above or below the organic results). – Read more