15 Keys to Improve Your SEO Ranking

Search engine optimization ( SEO) determines how high a website ranks in common search engines like Google. Whatever type of business you run, whether it’s a communications consultancy or a cake shop, an effective SEO strategy is a smart way to boost visibility online, attract new clients, grow your business — and boost profits.

To do so, you’ll need to work on your SEO rankings. This helps your website become more visible to potential customers and allows you to appear on search results for specific queries relevant to your business. 

In this guide, we’re going to highlight the essential strategies and ways to improve your SEO ranking. Read on to see some of the recommendations we have compiled for you.

1. High-Quality Content

High-quality content is at the core of SEO success. To attract search engines, you need to populate your website with content.

To start, ensure every page includes at least 300 words of original content. Search engines can detect duplicate content and may penalize your page for using copied content. Content should be broken into shorter chunks, for instance, with H2 subheadings, so it’s easy to scan. 

Above all, content should meet Google’s EAT criteria: expertise, authoritativeness, and trustworthiness. Google introduced this terminology in 2018. EAT is particularly critical for sensitive topic matters, such as health care, science, and law.

Factors that boost an EAT score include citing respected experts (e.g., if you run a health care website, refer to medical professionals) and referring to reliable sources (such as “.edu” or “.gov” sites).

2. On-Page SEO

Content doesn’t just need to be high-quality. It also needs to be optimized for search engines. How do you do that? You can start with this basic checklist for on-page SEO:

  • Choose one primary keyword for the page and three to four related keywords.
  • Include the primary keyword in your URL.
  • Ensure your title tag, meta description, and H1 include your primary keyword.
  • Content should be high-quality and written for an eighth-grade reading level.
  • Vary content structure to make it scannable (e.g., use H2s and H3s effectively with bullet lists).
  • Make sure internal links use effective anchor text.
  • Include at least one image. 

From there, you’ll want to dive into more specifics. Keywords are critical. Every page should be optimized for one unique keyword. You should also include a title that will attract readers in the form of an H1 tag. This indicates to the search engine that this text is the page title and what the page is about.  – Read more


11 Steps to Successful Content Development: 2021 Guide

Your website content can be anything from universally appealing blog posts to infographics and success stories. But all of these things should be created in keeping with a consolidated plan: your content development strategy.

A quality content development strategy comprises all the steps of content creation, from planning and research to promotion, optimization, and performance tracking. It ensures that every interaction your potential customer has with your brand becomes a positive experience and lays the foundation for trust.

In this guide, we’ll explain why a well-organized content development process is so essential for your growth, and help you to devise and implement one.

What Is Content Development?

Content development is a full-cycle process of creating, distributing, and auditing content in order to reach a business goal. That goal can be anything from building trust with your customers and boosting user engagement to generating sales. It is an integral part of any content marketing strategy in 2021.

Content development comprises:

  • Strategizing and planning
  • Audience and topic research
  • Writing and creation of visuals
  • Search engine optimization
  • Publishing
  • Promotion
  • Performance tracking

All these processes are closely connected and work together to help you build a connection with your target audience and facilitate growth.

Why Is Content Development Vital for Your Business?

The main reason you need a content development strategy is that it can save you:

  • Time. Planning lets you meet deadlines and avoid frustration and overwork.
  • Effort. You will only create content based on thorough research, and which is tailored to contribute to your business goal.
  • Money. You will optimize your content, carefully choose promotional channels, and monitor each piece’s performance to make sure it hits the mark and generates ROI.

To put it simply, a content development strategy is about having an organized process in place. Next, let’s talk about how you can keep it up and running. – Read more

12 Best Practices For Lead Generation (With Examples)

Lead generation is like physics.

Right when you think you get it, someone makes a new discovery that challenges your previous understanding — quantum physics, exit-intent pop ups, beauty quarks, sales funnels…

You get the point 😉

It’s hard to keep up.

To help, we’ve put together this list of 12 lead generation best practices for 2021. These tactics work for both B2C and B2B companies. In fact, we’ve found a ton of success at ClickFunnels by using these exact strategies.

Start Generating Lead With ClickFunnels (For Free)!

1. Identify Your Dream Customer

The first “best practice” behind an effective lead-gen strategy — and this goes for B2B, B2C, and just about every other type of startup on the planet — is to understand your dream customer.

This is the person that you most want to work with.

More specifically, your dream customer is a person who fits into these two buckets.

  1. They want what you’re selling. 
  2. They can afford what you’re selling.

Ideally, they want what you’re selling so bad that they’re happy to pay for it.

To identify who your dream customer is, let’s start with your niche.

Which one of the three markets does your business fall into: health, wealth, or relationships?

90% of businesses fall into one of those three markets.

Now choose a submarket. There are an unlimited number of submarkets that exist within these three markets. For example, if you chose wealth as your market, then you might choose real estate as your submarket.

But we want to go one more layer deep — this is where you choose your niche.

If you chose wealth as your market and real estate as your submarket, then you might choose real estate investor online marketing as your niche.

Again, this will all depend on the type of business you’re building.

(You can learn more about this process in Traffic Secrets — get your free copy at that link)

Now that you know which niche your business belongs to, the next step is to identify your dream customer within that niche. Here are some questions to ask yourself… – Read more


Local SEO Solutions: 11 Tips To Improve Your Site

Local SEO aims at increasing search visibility for businesses that operate directly in their communities. Techniques and best practices of local SEO center around on-page optimization for location-specific queries as well as setting up your Google My Business (GMB) page.

When building your local SEO strategy, it’s important to leave no stone unturned. In this guide, we’re going to provide you with local SEO solutions to ensure your site is online and visible to users.

The Benefits of Local SEO Solutions

We already addressed what local SEO is in previous articles. In short, these strategies prioritize optimization for location-specific SERPs. Because of all the information available to search engines to evaluate content rankings, the user’s IP address and geolocation are extremely relevant factors. 

Consider queries with a geographical qualifier, like “hotels in New York,” local SEO solutions allow you to take advantage of opportunities resulting from these types of local searches.

Local SEO strategies are about marketing your brand, products, and services to local leads. If you’re a smaller business operating on a regional level, they allow you to lessen the advantage of bigger, national brands that optimize for more generic keywords while also gaining traffic from ready-to-buy demographics and increasing your conversions.

If all this sounds like a dream come true, read on to learn about 11 local SEO solutions that you can implement right now.

11 Key Solutions for Successful Local SEO 

A ‘local search strategy’ is an umbrella term that stands for multiple solutions to increase business visibility. These include claiming a business listing to appear in a local search on Google, managing online ratings and reviews, starting a locally-focused social media campaign, and so on. 

Now, we’re going to go over ten local SEO solutions that you cannot do without:

No. 1: Create and Optimize a Google My Business Account

We’ve emphasized the importance of a Google My Business enough; now it’s time to claim your listing and start cashing in on all those local leads. – Read more


Landing Page Vs Homepage – The Difference & When To Use Each

Confused about the difference between a homepage and a landing page?

We’ve got you covered!

Today you will learn:

  • What is a homepage?
  • What is a landing page?
  • Why you should use a landing page as your homepage.

Be warned: here at ClickFunnels, we have a controversial take on this topic!

What Is a Homepage?

The word “homepage” means the web page that people are directed to when they type your website address into their browsers.

For example:

Our homepage is the page that you see when you go to www.clickfunnels.com.

Clickfunnels website homepage screenshot.

However, the word “homepage” can also be used to refer to a specific type of page, one that is most commonly used for homepages.

This type of page typically has:

  • A logo.
  • A navigation bar.
  • A relevant image.
  • A headline. 
  • A quick description of the product, service, or the website itself. 
  • A call to action.
  • Sales copy. 
  • A footer.

It serves as a central hub for your online business.

From there, the visitor can explore your website further, since the navigation bar provides links to the most important pages (e.g. “About”, “Features”, “Pricing”, etc.).

Our homepage at www.clickfunnels.com doesn’t fit this description, though. More on that later… – Read more


What Are Pageviews in Google Analytics?

If you own a website, chances are that you’ve put a lot of work into making your site accessible to users. But have you ever wondered if there’s a simple way to see whether your work is paying off? It’s possible to find your answer in your pageviews.

But what are pageviews? How do they work in Google Analytics, and how can you use them to understand the performance of your website against your competitors? Read on to find out.

In this guide, we’ll show you where you can find your pageview statistics, how you can examine the reach of your website, and how to be sure that your competition isn’t ranking higher than you. We’ll also give you top tips on improving your pageviews and site reach. 

Pageviews vs. Sessions vs. Users

First, let’s define three key terms you’ll need to know: 

  1. Pageviews: Google defines a pageview as “an instance of a page being loaded (or reloaded) in a browser”. Every time someone starts a session by opening and viewing a page on your website (regardless of whether they’re loading or reloading it) you get one pageview. 
  2. Sessions: A session is a period of activity completed by a user. Google Analytics records a session every time someone visits your website. Sessions start as soon as a page is opened, and cookies are activated, and ends after users have been inactive for 30 minutes by default. 
  3. Users: A user is an individual who visits your page. Every new user gets a unique client ID that’s stored in their browser cookie, which lets Google track and identify their sessions.

What Is a Pageview in Google Analytics?

The Google Analytics tool can help you track your pageviews. This allows you to see how many views you received on different pages of your site and thus provides insight into the content that is most accessible or interesting to users. – Read More

Why Every Startup Should Invest in Google Adwords Campaigns

Why Every Startup Should Invest in Google Adwords Campaigns

PPC stands for pay-per-click. As the name suggests, it’s the kind of advertising where you have to pay for each click you get on your ad. It’s a part of every digital marketing campaign, and most experienced businessmen consider it an effective tactic with a measurable return on investment.

There are several channels that offer PPC advertising, but Google stands at the top among them. Although its competitors, such as Facebook, are also not weak, Google Adwords offers a service that no one else can offer.

Here I’ve shared why you must invest in Google Adwords even if you have a very short marketing budget.

No Need to Build Authority

Google is used by billions of people, including your target audience. They search relevant queries on this search engine, and it shows the most relevant results from various websites. As a business, you would want to be among the top five results to get maximum visitors to your website.

If you know the basics of keyword research, you would know that there must be at least hundreds of searches every month relevant to your niche. This number can go in millions, depending on your niche. The higher the number, the more difficult it is to rank for keywords.

There are already many websites trying to rank for them and they have probably invested way more than you. Even if you work smart and hard, it’ll still take at least one year to build authority and rank in the top results.

It’s better and easier to just run an Adwords campaign for those keywords and secure the top position. However, there is a chance that your competitors are also running the same PPC campaigns. This means there would be more than one ad at the top.

You should get the help of a digital marketing agency to make sure you choose the right keywords, perform better than your competitors, and attract maximum and relevant visitors to your website. You can visit the website of Summon Digital to find out more about how you can get a better return on investment in PPC through the help of a service.

Only Pay for the Clicks

The best thing about PPC Google Adwords is the return on investment. You don’t have to worry about wasting your money on something that is not paying off. You invested in getting visitors on your website and that’s exactly what it does.

You don’t have to pay a single penny if you don’t get any clicks on the ad. The ad takes the person to your website. This means that you are basically paying for each visitor. Think of your website as an online branch of your business. The advertisement will get people to your office or branch and the next is up to you how they are engaged and convinced. – Read more

Read Other Articles About Google Ads

3 Surefire Strategies to Drive Traffic to Your Website

3 Surefire Strategies to Drive Traffic to Your Website

Making the decision to set up your own website, whether it be for professional services or for selling your own products; it can be daunting thinking about how to get people to visit your website.

We’re going to be looking at 3 strategies that can help you drive relevant traffic to your website from no cost to a small budget.

Organic SEO Driven Traffic
The best and cheapest way to drive traffic to your online shop or website is through organic SEO. This is the traffic you receive through organic SERP (Search Engine Results Page) results. The higher up the search your organic listings are the better chance you have of bringing in organic traffic and lots of it if you’re on page 1.

The way you do this is through on-page SEO on pages such as your ‘about us’ and ‘product pages’, but the most beneficial way to drive traffic is through SEO driven blog content.

Google and other search engines are continually changing the way they rank content on their results. At the time of writing the best methodology when it comes to writing blogs is a cluster content method.

You can read more here on how a cluster content method can help you rank.

The basics of this method are that you create a hub of relevant content around one particular topic. These blogs are then interlinked to each other and all connected to one pillar page – much like a parent page. What this strategy does, is tell Google that you want to rank for whatever your topic keyword is, for example, ‘ecommerce’ and then the content linked to your pillar page supports this and shows Google that your content is informative and suggests that your blog is the authority on that particular topic.

This method has helped many businesses improve their organic rankings and therefore drove traffic to their blog. In turn, this creates brand awareness and then can result in an enquiry or sale.

Google Shopping Ads

The next strategy is aimed more towards ecommerce shops rather than service-based online businesses. Google Shopping can have an amazing ROI (Return On Investment), whilst still having a low CPC (Cost Per Click) to advertise your products. The cost is likely to be four or five times less in order to achieve a top-three position.

Google Shopping ads can help you get your products in front of the right audience and be at the top of search results, making your product the obvious choice for online shoppers. – Read more

What Consumers Want to See on Company Websites

What Consumers Want to See on Company Websites

For many businesses, a website is undeniably critical for reaching new audiences — and is often the first impression someone will have of your brand.

But having a website alone isn’t enough to reach and convert new customers. It’s equally vital that your website is well-designed, or you risk losing valuable leads.

 Website design plays a huge role for a few reasons: First, web design can impact your website’s ability to rank on search engines for keywords related to your products or services. Additionally, web design can influence whether a user stays on your site once they find it.

And, lastly, web design will ultimately impact how many leads and prospects you’re able to convert into customers.

Good website design always begins with the question, “What is the main action we want someone to take when they visit our site?”

However, “good” website design can seem vague — what exactly do marketers mean when they say, “That’s an impressive website design”?

To uncover key design features you’ll want to include in your website in 2021 and beyond, we asked 285 people around the U.S. which elements they feel are most important for a company website.

Here are their responses.

Download Now: Free Marketing Plan Template [Get Your Copy]

graph depicting the most important elements of a company website

Click here for the PDF version of this graph. 

1. According to 62% of those polled, including contact information on your website is critical.

Including contact information seems simple, but a lot of companies miss this. And it’s undeniably important — in fact, those surveyed rated “Contact Us Information” as the most important element you can include on your company’s website.

You’ll want to include the phone number, email address, or other contact medium you want people to reach you for sales inquiries — preferably in an easy-to-find location, like the header of the page.

Also, consider including a clickable “Email us!” CTA that either opens an email client or links to your contact form. And, speaking of forms, you might want to embed “Contact Us” forms throughout your site. Visitors don’t need to go on a scavenger hunt to find out how to get in touch with you. – Read More

How To Sell Online – 5 Tips To Start Selling Successfully

You see all these people making money online.

They have nice houses, go to the best restaurants, travel around the world. And their pictures on Instagram make everyone envious.

You want your piece of the pie as well. “If they can do it, why can’t I?’ you think. And you are right. You can make money online and live the life that you always wanted.

But the truth is that most people who try to make money online fail. Why?

Because they don’t know what they are doing.

No need to worry, though. We’ve got your back.

Today we will show you how to successfully sell online.

Here’s what we are going to discuss:

  • What is the best way to sell products online?
  • How to start selling online?
  • Top 5 tips for selling online.

Ready to become a successful online entrepreneur?

Continue reading…

How To Sell Products Online Successfully

So what is the best way to sell online?

Here at ClickFunnels we wholeheartedly believe that it’s selling through sales funnels.

It works for info products, physical products, SaaS products, you name it…

In fact, if you are selling something online, but you don’t have a proper sales funnel set up, then you are almost certainly leaving money on the table.

What Is a Sales Funnel?

Here’s a general definition of a sales funnel:

“A sales funnel is the path a customer takes to purchase from your business, all the way from interested prospect to converted customer.”

As my colleague Devender Kumar explained:

“Every business has a sales funnel because every business (presumably) is trying to turn visitors into leads and leads into paying customers.

But naturally, an intentionally crafted sales funnel is about 100 times more effective than a sales funnel which is left to random chance.”

Here’s how a general sales funnel that every online business uses looks like:

  1. Top of the sales funnel (ToFu): Target audience
  2. Middle of the sales funnel (MoFu): Potential customers
  3. Bottom of the sales funnel (BoFu): New and existing customers

No matter what you sell, you need to somehow reach your target audience, catch their interest, and then persuade them to buy your product.

traffic lead generation funnel graphic

However, when we talk about sales funnels here at ClickFunnels, we are referring to intentionally crafted sales funnels that follow a specific formula.

There are two popular sales funnel templates:

  • AIDA, which is a classic sales funnel. It was developed in the late 19th century by Elias St. Elmo Lewis.
  • The Value Ladder, which is an upgrade to AIDA. It was developed by the ClickFunnels co-founder Russel Brunson.

Let’s take a closer look at each of them…

The AIDA Sales Funnel

Here’s how the AIDA sales funnel looks like: – Read more