Winning the social media marketing game

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Contributor Peter Minnium explains how connections are formed on social media, the purpose of these connections and how they can be leveraged to win the social media marketing game.

Thousands of years ago, clans gathered around fires to share their day’s experiences and to tell stories that established group norms and shaped social organization. Today, the fire’s embers have been replaced by the glow of internet-connected devices, but the communal exchange of stories and perspectives remains a fundamental force in social development.

From a business standpoint, a few important differences emerge from this evolution. Social media users can now publicly discuss their experiences with brands or products, forming large coalitions of interest that exert vast social pressure on brands and other organizations. From the presidential election to the newest cereal, everything is now a matter of public interest.

The essential principle, however, of shaping our world by sharing stories remains the same. The connections we build with others around us are the infrastructure of social change. Understanding how these connections are formed on social media, the purpose of these connections and how they can be leveraged is foundational to social media marketing. – Read

7 Simple Steps to Conquer Social Media

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Are you lacking a viable social media strategy?

If so, you aren’t alone. 50% of businesses claim that they lack a tangible social media strategy, according to a recent survey. Accordingly, many businesses feel that having a documented social media strategy is unnecessary and takes a lot of time to create. Unfortunately, both of these points are utterly untrue. In order to properly analyze your social media growth and take a strategic approach to conquering social media in your niche, developing a social media strategy that outlines your objectives is definitely in order.

Read on to learn about 9 easy steps you can take to craft a social media strategy for your business.

 

Step 1: Craft an Executive Summary

All social media strategies begin with an executive summary, or simply a summary that describes your overall objective and how it relates to your business goals. The executive summary should be about one-page long and succinctly identify your purpose for using social media. Furthermore, this summary should include specific goals you are trying to achieve on a particular social media channel. – Read

7 Reasons To Start A YouTube Channel Now (And First Steps To Take)

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Have you considered starting a YouTube channel? 

YouTube stars are influencing generation Z’s buying habits and career ambitions on an astounding level, millennials check YouTube at least once a day on average, and even gen Xers and baby boomers are in on the action, watching videos at least occasionally on the platform.

But why would you start a YouTube channel for your business or personal brand?

There are many possible motivations here, but these are seven of the most important to consider: – Read

Here Is Why Your Facebook Ad Campaigns Aren’t Producing Results

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With over a billion daily active users scrolling through their Facebook newsfeed on a daily basis, Facebook presents a massive opportunity that can help grow any business. Business owners underestimate the amount of attention Facebook yields.

Twenty years ago, if you wanted to tell customers about your products you had to rent a newspaper ad, or pay for a billboard next to the road. Not only was this way of advertising expensive, but it was also a hassle. Contracts needed to be drawn up, quotes needed to be passed around, and it could take weeks to kick-start a campaign.

Today, with the push of a button, Facebook can help you show your product and service in to millions of users through something called Facebook Ad Manager. All it takes is a few clicks, and a couple of bucks of course.

However, getting your ads onto people’s news feeds is the easy part. The harder part and the part you’re most likely after, especially if you are a small to medium sized business owner, is how to make your ads convert into qualified leads or potential customers! – Read

 

How to Get the Most Out of Your LinkedIn Advertisements

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Like many social media channels, LinkedIn can be an effective way to draw people’s attention to your business.

But the platform is notably different from advertising on Facebook or Instagram.

As Entrepreneur Network partner Eric Siu and a team member at Siu’s Single Grain company put it, one of the main benefits of advertising on LinkedIn is the B2B targeting. LinkedIn ads can include a regular link ad that shows up in the news feed and offers an image, headline and introductory text. The other option is a newer carousel ad that mimics Facebook in its square format. Two other sponsored ad formats are the lead gen form and the display placement ad, both of which have their respective benefits from creating less friction between customers to individualizing your marketing with direct messaging. – Read

How to Sell on Facebook

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Fans are vanity and sales are sanity. —Lori Taylor, social media marketer

It’s easy to get sidetracked from sales because there are a ton of digital parameters for success, elaborate conversion funnels, follower counts, newsletter signups, likes, shares…

But the purpose of your investment in social media is ultimately to sell.

Yet, good-old, traditional selling is becoming trickier to do, because social media are savvier than ever and know when they are being marketed to.

That said, the number of businesses selling on social media is increasing even as you read, especially on the king of all platforms, Facebook.

 

Have you tried to harness Facebook’s potential as an online store for your products or services? It takes time and effort, but it can yield worthwhile results. Here are a few easy tips to help you get started.

Create a Facebook business page

Start with the basics, by creating a Facebook business page, which gives you customization options that a simple profile page won’t. – Read

 

 

7 Ways Social Media Listening Can Help You Grow Your Business

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Approximately 2.62 billion people now use social media daily, posting a range of updates, images, selfies, and everything in-between.

And there’s a lot of content being produced – according to research by HubSpot almost 4 million posts are added across the major social networks every single minute. And importantly for brands, some of these posts are likely be about your business – but without social media listening you may never see them.

Even if you’re monitoring your own social media profiles, people don’t always use @mentions or spell the brand name correctly. 96% of people that discuss brands online don’t follow those brands’ profiles, so it’s highly probable that you’re missing relevant posts.

If you’re not engaged in social media listening, you’re ignoring your clients – and that’s just bad business. – Read

How to Use Instagram Like a Beauty Brand

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Does your brand’s activity on its social accounts impact its search rankings? Maybe. Maybe not. But does it matter anyway?

I shouldn’t have to convince you that investing in a social media for your company is worth it; even in light of Facebook’s recent data breach, we are so reliant upon our social profiles for real human interaction that leaving them is not a real option. In fact, the below statistics from Pew Research Center’s 2018 Social Media Use Survey indicate that we’re not going to give up our social media profiles any time soon. – Read

Social Proof and the Business Case for Buying Fake Followers

Screenshot-2018-01-28-09.24.00.pngThe New York Times just published an explosive report called “The Follower Factory” detailing the black market for fake followers, likes, and comments. The reporters outed politicians, athletes, and even social media gurus who had bought followers from a company called Devumi. (The State of New York is now investigating this company).

Why would anybody buy fake followers? One simple reason. It works. – Read

Why Chanel is the most influential luxury brand on social

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The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.

Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social.

However, with a large percentage of shoppers now being influenced and even making decisions based on what they see online – social is a hugely important tool for luxury brands looking to deepen consumer engagement.

Last year, Chanel was named by Insightpool as the most influential luxury brand on social media (based on overall engagement), topping the list above others like Louis Vuitton and Christian Siriano. With a total of 40.8 million followers on Twitter and Instagram alone – Chanel has generated a huge following.

But what keeps users so engaged? Here’s a few reasons behind its social winning strategy. – Read