How to make maximum use of micro-influencers

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The rise of social media influencers is undeniable.

Yet, what’s up with this surge in brands linking up with micro-influencers?

The rise in micro-influencers is interesting to note because it seems these scrappy, relatable personalities are beginning to capture the attention of brands big and small—and are driving results.

In fact, once Instagram followers exceed the magic 10,000 mark, engagement starts to flatten out. (Sorry, Selena Gomez.)

Is the hype deserved?

Not only are micro-influencers more accessible from a price standpoint (top influencer Bella Thorne said she gets $65,000 per post), they can drive higher engagement than influencers with wider audiences.

In addition to social media actions, they’re driving purchase decisions. A whopping 82 percent of consumers are more likely to take recommendations from micro-influencers than the general population.

This is largely because they’re an involved part of their community. With a smaller pool of fans, it’s easier for them to create individual relationships and regularly respond to comments. Accordingly, this makes their communities feel special and valued.

Just as people are more apt to value advice from a friend, micro-influencers feel like friends to their followers and are therefore more influential.

Also, many micro-influencers are laser-focused on the authenticity of their feeds. They won’t promote a product or service they don’t love, or at least haven’t tried. Fans appreciate their candor and respond in kind.

Erin Good, a food and fitness influencer with 17,000 Instagram followers, said: “I turn down collaborations that aren’t consistent with who I am. You’ll never see me post about beer because I don’t like it. I stay true to myself, and my fans appreciate that I keep it real and honest.” – Read more

6 ways to tell better visual stories on Instagram

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Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. To get the most out of it, though, you can’t rely on sheer numbers alone.

You must master the intricacies of the visual platform, the social media consultant, speaker and Instagram expert says in a Ragan Training video, “Advanced Visual Storytelling on Instagram.”

With 700 million users, Instagram is a powerful platform with a lower bounce rate than other social media sites, she says in her presentation. Fewer people click through to your website by mistake and back out of it again.

“You’re not going to get as much traffic from Instagram … but the quality of traffic is so great,” Herman says.

In a visual age, the platform also has the highest engagement of all social media. “It’s still exponentially higher than what you’re going to get on Facebook and Twitter,” Herman says.

Here are some tips: – Read more

How to Optimize Your Instagram Profile for Business

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Want to make a stronger first impression with your Instagram profile?

Wondering how to add branding and personality to your Instagram bio?

In this article, you’ll discover useful tips to help you build and optimize an Instagram profile for business.

#1: Choose a Quality Profile Photo That Reflects Your Branding
First and foremost, your Instagram profile photo must represent who you are. For a brand, choose a brand logo that’s instantly recognizable. Your logo is also the easiest solution because it helps you stay visually consistent across all of your channels. However, if you’re an influencer, entrepreneur, or blogger, choose a picture of yourself that communicates who you are and what you do. – Read more

 

Facebook Marketing: Six Steps to Auditing Low Performing Facebook Ads

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With more than 2.19 billion monthly active users, Facebook provides marketing agencies the potential to put brands’ products and services directly in front of a huge, active, and engaged user base—which is precisely why 92 percent of marketers say they use Facebook ads to market their products.

But while Facebook can generate massive revenue for your clients’ business (more on that later), ads require strategy and attention to actually perform, especially since Facebook has made some major changes to its newsfeed this year.

It’s easy enough to put ads in front of people, but getting people to purchase from a client’s website is a whole other story, which is why so many Facebook ads fail to convert clicks into sales.

Brand awareness is great and all, but if you’re not serving your clients’ ads to the right people in the right way, you run the risk of pouring money down the drain on ads that don’t convert. – Read more

Don’t Be Fooled by Fake Influencers, Here’s How to Spot them

 

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How Mediakix showed the world that one can turn into a brand-sponsored Instagram “Influencer” in under three months and what businesses can learn from it.

When looking at the online personas of Instagram influencers it’s easy to get caught up in the hype. They’re all gorgeous, fashionable, and incredibly well traveled-but are they? Mediakix latest social experiment proves how easy it is for businesses to unknowingly spend their social media marketing budget on social media figures who have no more influence than your grandmother who still thinks dial-up is a thing.

The Experiment
In as little as the last year, the Instagram influencer market has grown exponentially. It’s currently estimated at $1 billion and that amount could double by 2019. With so much money to be made digitally it’s no wonder that people are trying to jump on the influencer bandwagon by inflating their social media stats through paid services. The influencer marketing agency, Mediakix, started by creating two fake Instagram accounts: Calibeachgirl310, a fashion and lifestyle centered page, and wanderingggirl, which focused on travel and adventure photography.

For Calibeachgirl310 (aka. Alexa Rae) the company hired a local model and had a one-day beach photo shoot. Wanderingggirl was a bit more cost-effective, as her page was solely created from free stock images online. It took one day to gather enough content to create two realistic accounts, post daily, and begin to purchase followers. Although the company would not disclose which engagement purchasing sites they used, they did say that the ones they chose varied between $3–8 per 1,000 followers, $4–9 per 1,000 likes and an average of 12¢ per comment.

Within two months Calibeachgirl310 had garnered over 50,000 followers and wanderingggirl over 30,000. The company purchased between 500–2,500 likes and 10–50 comments for each photo and after it had built up enough of an “online presence” it went to work on securing brand sponsorships. After securing the necessary number of followers to sign up for an “influencer marketing platform” (around 10,000) the separate accounts applied for several campaigns daily. After applying for a “couple dozen” campaigns, the pages ended up with two brand sponsorships. Across both fake accounts, the company secured over $500 worth of monetary and product compensation within a few weeks of signing onto the platforms. – Read More

How To Create Content That Cuts Through The Social Media Noise

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Almost everyone has come around to recognizing social media’s importance for marketing and advertising.

After all, social media marketing can help entrepreneurs spread the word about their venture and recruit new customers, which some have described as the hardest part of starting a new business.

And everyone from the biggest brands in the world to startups less than a decade old have seen success by leveraging their social media accounts. For instance, Peel, a cellphone case company, has leaned into social media to highlight its products and frequently utilizes Facebook video to tell its story. Thanks to its social media campaigns, the company has achieved three times higher ROI and a significant spike in revenue. So, the potential is clearly there, but when it comes to reaching a specific audience via social media, there are still plenty of challenges.

Most companies take a broad approach to audience targeting on social media, which can be a good way to start. But truly targeting your desired audience requires a highly granular approach that will vary depending on which platform you use, the amount of attention you can devote to it, your messaging, and your budget. In addition, to reach the members of your audience, you first need to know them. To help you on your path to social media marketing stardom, I reached out to industry experts and entrepreneurs to discover their favorite tricks of the trade. – Read more

How to Get Instagram Followers

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Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide.

Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to!

The hitch? There are over 8 million business profiles currently active on Instagram as well. In this right, it’s become increasingly important to not only have a presence on the platform, but working with an ironclad strategy that’s ready to go is crucial as well.

Using a successful Instagram strategy for your business will allow you to increase your exposure and gain new and high quality followers.

But the question here is: how to get more Instagram followers?

Here are some effective ways you can do that:

Write a good bio
You have only an incredibly short amount of time to get your vision across to users online. As such, it is crucial that you make a good first impression with the content of your profile and your bio. – Read More

Why influencer marketing is even more vital for B2B Marketers

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Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit.

A recent study found that 75% of marketers are utilizing influencer marketing, 43% of whom plan to increase their spending in the next year. Of those who are yet to engage with influencers, 27% intend to do so in the next year. At the same time, however, a 2017 survey found that only 15% of B2B companies are running influencer marketing programs.

In spite of this significant imbalance, B2B marketers are increasingly looking to incorporate influencers into their strategies. Before they can successfully do so, however, they first must understand how the purpose, approach, and ultimate outcome of influencer marketing is unique to their domain.

Influencer marketing for consumer products typically requires marketers to identify social media users with large audiences that align with their target market and engage them in an advertising campaign using an influencer marketing platform. Marketers then work with influencers to explore unique and engaging ways to showcase the brand to that audience.

B2B influencer marketing, however, isn’t as straightforward. After all, you can’t ask an influencer to take a selfie with your SaaS platform and post it to Instagram, or give away a free vacation to your data center on Facebook. Even if you did, it’s likely that you’ve got more than one decision-maker to win over, and they probably aren’t going to click on a link to a product they see for the first time on social media and make a purchase right then and there. – Read More

5 Social Media Trends You Need For A Killer Marketing Strategy

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Unless you’ve been hiding out in the dark ages, you know social media has become an integral part of our daily lives. Everything from the degree of personal information we share to the way we communicate with others has completely evolved.

Whether this shift has been for better or for worse, is your personal judgment. However, no one can deny the significant impact it’s had on how we live and function on a daily basis.

The impact of social media is no different in the business world. Companies who strive to be innovative trailblazers in their respective industries must leverage social to set themselves apart. Social media isn’t something that can be mastered overnight, nor something that you can mindlessly manage.

When it comes to a successful social strategy that delivers an ROI, you must keep a close eye on rising trends that elevate your marketing efforts to a new level. – Read More

10 Ways Content from Influencers Helps Your Business Grow

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Influencers can reach thousands of people without having to use a massive marketing campaign.

No matter what marketers do, there is still no form of marketing that rivals the effectiveness of good old word of mouth marketing. These days, with the increased rate of ad blocking, this tried-and-tested, old-school strategy is even more essential. In recent years, word-of-mouth marketing has evolved and influencers are now in the picture.

Influencers are your brand’s best advocates. They are social media users who have established credibility in a particular category. Influencers have the power to affect consumer purchasing decisions with their authority as opinion leaders.

Influencers typically have a large number of followers who read their content often and are influenced very subtly by it. That is why leveraging influencer-generated content to promote your brand can help your business grow quickly.

Let’s take a look at 10 of the best ways influencer-generated content helps grow your business. – Read