Social Proof and the Business Case for Buying Fake Followers

Screenshot-2018-01-28-09.24.00.pngThe New York Times just published an explosive report called “The Follower Factory” detailing the black market for fake followers, likes, and comments. The reporters outed politicians, athletes, and even social media gurus who had bought followers from a company called Devumi. (The State of New York is now investigating this company).

Why would anybody buy fake followers? One simple reason. It works. – Read

Why Chanel is the most influential luxury brand on social

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The accessible and ‘always on’ nature of social media seems slightly at odds with the world of luxury fashion and beauty.

Perhaps understandably, luxury brands tend to be a little more cautious when it comes to how and what they share on social.

However, with a large percentage of shoppers now being influenced and even making decisions based on what they see online – social is a hugely important tool for luxury brands looking to deepen consumer engagement.

Last year, Chanel was named by Insightpool as the most influential luxury brand on social media (based on overall engagement), topping the list above others like Louis Vuitton and Christian Siriano. With a total of 40.8 million followers on Twitter and Instagram alone – Chanel has generated a huge following.

But what keeps users so engaged? Here’s a few reasons behind its social winning strategy. – Read

3 Ways To Monetize Social Media That Actually Work

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Everybody and their mother is using social media in some way these days – in fact, there’s now an estimated 2.62 billion active users of social platforms, and rising every day.

Heck, even dogs now have their own social media accounts.

However, it goes without saying that social media has significantly more potential than merely serving as a forum for sharing selfies and memes.

That potential is something that’s been recognized by nearly every company as an opportunity to help grow their business – many brands even feel ‘invisible’ without some type of social media presence.

In some ways, this is true – social media can be used as a powerful marketing tool by businesses in nearly every type of industry.

However, while social is a valuable marketing tools, the biggest mistake that most businesses make with their social media efforts is that they focus too much on vanity metrics.

How many followers do you have? How many likes or shares do you get? – Read

 

How to Grow Your Audience With Facebook Video Marketing

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Ever feel guilty spending hours on Facebook watching videos?

You’re not alone. According to one study, users consume as many as 100 million hours of video content each day on Facebook.

This makes Facebook video marketing a great opportunity for your brand to get in front of, engage, and grow an audience.

But while you may see the benefit, knowing how to use it to solidify your brand in the mind of your viewer can seem daunting.

In this article, I’m offering a few kick-ass tips to help you grow your audience and build your brand with Facebook video marketing! – Read

How Facebook ads target you

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Targeting ads, it turns out, is almost infinitely customizable — sometimes in surprising ways. The ads you might see can be tailored to you down to the most granular details — not just where you live and what websites you visited recently, but whether you’ve gotten engaged in the past six months, are interested in organic food or share characteristics with people who have recently bought a BMW, even if you’ve never expressed interest in doing so yourself.

Facebook made $40 billion in advertising revenue last year, second only to Google when it comes to its share of the global digital advertising market. Even with a recent decision to stop working with outside data brokers to help advertisers target ads based on things like offline purchases or credit history, this number is expected to grow sharply this year.

Here are some ways advertisers can target you through Facebook: – Read

The Grim Future Of Social Media

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It’s time to rethink social channels as part of the B2B marketing mix.

I was pretty discouraged when the news broke about the breach of security at Facebook. Data continues to be the ultimate prize of social platforms — data that can be sold to the highest advertising bidder for the right price. The sharing of ideas and useful interaction is long over on many platforms today. – Read

10 Tools to Boost Your Small Business’ Social Media Game

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Using social media is a fantastic way for your small business to stand out from and engage with your community. You might not need to use an enterprise-grade social media management platform because there are a lot of tools available either for free or very cheap that can help you succeed. – Read