What To Expect When You Start Advertising On Snapchat

https_blogs-images.forbes.comforbescommunicationscouncilfiles201802pexels-photo-533422

If you’re a marketer, you are always looking for a hot new platform to reach your audience. If Snapchat isn’t already on your radar, it should be. Yet we’ve all heard reservations and predictions about the future of Snapchat — from Evan Spiegel being too secretive to declining user growth at the hands of Facebook feature ripoffs.

I’m uniquely positioned to comment on Snapchat’s advertising platform. For years, I managed digital ads for Google’s most strategic brands. Now I lead marketing for Keepsafe Software, where I’ve kicked the tires on Snapchat’s offering. I also have a teenage daughter who provides me with added perspective on Snap’s market and reach. – Read

The Grim Future Of Social Media

https_%2F%2Fblogs-images.forbes.com%2Fforbesagencycouncil%2Ffiles%2F2018%2F05%2Finstagram-scrolling.jpg

It’s time to rethink social channels as part of the B2B marketing mix.

I was pretty discouraged when the news broke about the breach of security at Facebook. Data continues to be the ultimate prize of social platforms — data that can be sold to the highest advertising bidder for the right price. The sharing of ideas and useful interaction is long over on many platforms today. – Read

10 Tools to Boost Your Small Business’ Social Media Game

583282-small-business-owner-checking-the-news.jpg

Using social media is a fantastic way for your small business to stand out from and engage with your community. You might not need to use an enterprise-grade social media management platform because there are a lot of tools available either for free or very cheap that can help you succeed. – Read

J D Wetherspoon just quit social media. Should you?

jd-wetherspoon-logo.jpg

There was a bit of a brouhaha on the social web last week when a major restaurant chain in the UK announced it had quit social media.

J D Wetherspoon is a pub company in the United Kingdom and Ireland. Founded in 1979, the company owns about 1,000 outlets, including bars and hotels. – Read

Four ways to maximise Amazon’s social marketing power

Screen Shot 2018-04-30 at 14.44.19.png

Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming for some time now.

According to WPP, 55% of product searches in the US now emanate from Amazon, and advertising has been a key contributor to their strong growth – 60% year on year. – Read