If you’re a marketer, you are always looking for a hot new platform to reach your audience. If Snapchat isn’t already on your radar, it should be. Yet we’ve all heard reservations and predictions about the future of Snapchat — from Evan Spiegel being too secretive to declining user growth at the hands of Facebook feature ripoffs.
I’m uniquely positioned to comment on Snapchat’s advertising platform. For years, I managed digital ads for Google’s most strategic brands. Now I lead marketing for Keepsafe Software, where I’ve kicked the tires on Snapchat’s offering. I also have a teenage daughter who provides me with added perspective on Snap’s market and reach. – Read
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam … or is it just taking off? Is social media marketing still a thing? – Read
When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore. – Read
It’s time to rethink social channels as part of the B2B marketing mix.
I was pretty discouraged when the news broke about the breach of security at Facebook. Data continues to be the ultimate prize of social platforms — data that can be sold to the highest advertising bidder for the right price. The sharing of ideas and useful interaction is long over on many platforms today. – Read
Since it’s introduction in 2005, the video sharing/social media site YouTube has become an indispensable advertising and marketing tool for businesses in every industry, of every size to promote their products to prospects and customers. – Read
Using social media is a fantastic way for your small business to stand out from and engage with your community. You might not need to use an enterprise-grade social media management platform because there are a lot of tools available either for free or very cheap that can help you succeed. – Read
Imagine a world where our experiences aren’t interrupted by ads and content we really don’t want to see—one in which we’re instead served personally-relevant content comprised of useful and achievable ideas. – Read
There was a bit of a brouhaha on the social web last week when a major restaurant chain in the UK announced it had quit social media.
J D Wetherspoon is a pub company in the United Kingdom and Ireland. Founded in 1979, the company owns about 1,000 outlets, including bars and hotels. – Read
Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming for some time now.
According to WPP, 55% of product searches in the US now emanate from Amazon, and advertising has been a key contributor to their strong growth – 60% year on year. – Read
When it comes to writing on behalf of a brand, social media tends to get a bad rap. Surely it’s all just GIF’s and silly one-liners – not half as hard as ad slogans or in-depth marketing copy? – Read