Social Proof and the Business Case for Buying Fake Followers

Screenshot-2018-01-28-09.24.00.pngThe New York Times just published an explosive report called “The Follower Factory” detailing the black market for fake followers, likes, and comments. The reporters outed politicians, athletes, and even social media gurus who had bought followers from a company called Devumi. (The State of New York is now investigating this company).

Why would anybody buy fake followers? One simple reason. It works. – Read

What To Expect When You Start Advertising On Snapchat

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If you’re a marketer, you are always looking for a hot new platform to reach your audience. If Snapchat isn’t already on your radar, it should be. Yet we’ve all heard reservations and predictions about the future of Snapchat — from Evan Spiegel being too secretive to declining user growth at the hands of Facebook feature ripoffs.

I’m uniquely positioned to comment on Snapchat’s advertising platform. For years, I managed digital ads for Google’s most strategic brands. Now I lead marketing for Keepsafe Software, where I’ve kicked the tires on Snapchat’s offering. I also have a teenage daughter who provides me with added perspective on Snap’s market and reach. – Read

The Grim Future Of Social Media

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It’s time to rethink social channels as part of the B2B marketing mix.

I was pretty discouraged when the news broke about the breach of security at Facebook. Data continues to be the ultimate prize of social platforms — data that can be sold to the highest advertising bidder for the right price. The sharing of ideas and useful interaction is long over on many platforms today. – Read

10 Tools to Boost Your Small Business’ Social Media Game

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Using social media is a fantastic way for your small business to stand out from and engage with your community. You might not need to use an enterprise-grade social media management platform because there are a lot of tools available either for free or very cheap that can help you succeed. – Read

J D Wetherspoon just quit social media. Should you?

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There was a bit of a brouhaha on the social web last week when a major restaurant chain in the UK announced it had quit social media.

J D Wetherspoon is a pub company in the United Kingdom and Ireland. Founded in 1979, the company owns about 1,000 outlets, including bars and hotels. – Read

Four ways to maximise Amazon’s social marketing power

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Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming for some time now.

According to WPP, 55% of product searches in the US now emanate from Amazon, and advertising has been a key contributor to their strong growth – 60% year on year. – Read