New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.
That’s one of many statistics included in WordStream’s report on the online advertising landscape in 2019.
It’s important to highlight that particular point as it goes to show how valuable SEO is even to those who prioritize paid marketing channels.
When asked what other marketing channels are being used to grow their business in 2019, other than digital advertising, SEO was the top choice amongst respondents.
Content marketing, email marketing, and word of mouth marketing were also among the channels most used by digital advertisers.
Here is a complete list of responses.
Outside of digital advertising, what other marketing channels are you using to grow your business in 2019?
- SEO – 79%
- Email marketing – 66%
- Content marketing – 60%
- Word of mouth marketing – 47%
- Direct mail – 32%
- Event marketing – 26%
- Guerrilla marketing – 9%
- Affinity marketing – 6%
- Telemarketing – 4%
- Other – 1%
Advertisers tend to prioritize paid search over organic search because of the potential for immediate profit.
However, it’s clear that advertisers also realize the long-term benefits of investing in SEO. – Read more
I’m going to tell you how to rank higher than your competitors in almost every case.
No, this isn’t a joke.
We call these steps the “5 Cs” and every SEO process our agency does is bucketed under one of these five headings.
I will personally guarantee that if you do five things better than your competitor for any given keyword, you will rank higher than them.
So is this the magic bullet you’ve been looking for?
You’ll have to read further to find out.
Yes, You Can Do SEO Yourself
SEO is not rocket science.
SEO is more akin to plumbing.
Anyone can learn how to fix a sink by watching a bunch of YouTube videos.
But you better be sure that you have the time and patience to learn how to fix that sink correctly, or you are likely going to have to fix it again or call someone who knows how to fix it.
And there’s always the very strong possibility, no matter how many YouTube videos you watch, that you’ll make a mistake and end up with a flood that Noah would be proud of.
SEO is the same way.
You can learn how to do it yourself.
There are plenty of great resources for learning SEO.
But here’s the rub.
If your time is worth anything, and you don’t want to risk the proverbial water damage that your site might endure, hiring a competent SEO professional is probably worth the money. – Read more
For the past 12 years that I’ve been optimizing websites, there is no question I get asked from clients and prospects more than:
“How long will it take me to get ranked in the first page of Google for my targeted keywords?”
I’m sure a lot of you have received emails from shady companies stating that you can get to the top of Google in 30 days for just two payments of $100.
I wish this was true, but all companies that advertise these sorts of services are all scam artists and have no idea of what it takes to get to Page 1 in Google.
Before I give my answer based on my experience, let’s explore two things that should make my answers clear and easy to comprehend.
- Do rankings even matter anymore, and should I focus only on my website?
- Is it difficult to get to Page 1?
Do Rankings Even Matter Anymore?
I just love it when the CEO of a company comes to the marketing director, manager, or person in charge of SEO and says, “We need to rank for xyzterms on Page 1.”
You conduct your keyword research and find out that those terms have no search volume nor purchase intent.
Rankings are important but a true measurement of SEO is to get qualified traffic that results in conversions.
Getting to the first position for some keywords doesn’t mean anything if you are not going to impact your sales and conversions. – Read more
Keyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services.
But this application of keyword analysis is very one dimensional. You only get a fair idea of what people are searching for, but no idea why they’re searching for it. In other words, you have no real understanding of your target audience and what they want.
This makes it challenging for you to create content or present your business in a way that will appeal to your website visitors. With a slight shift in focus in your keyword analysis, you can change this. You just need to have a better understanding of how keyword analysis really helps you understand your customers.
In this post, you’ll discover some of the main ways in which you can gain valuable customer insights through keyword research. You’ll also learn some tactics to identify and understand the keywords your customers are using.
The Value of Keyword Analysis in Understanding Your Customers
A lot of marketers – even seasoned ones – use keyword research data mainly to identify keywords that are getting a lot of searches.
Their main goal is to get as much visibility as possible. So their main focus is on the number of average monthly searches. While this may fulfill the purpose, it really does only that – help you gain visibility. – Read more
SEO and Adwords are key to the position on Google. There is a difference, so SEO offers a more sustainable solution, but it also requires more time and dedication. On the other hand, Adwords offers an instant solution that delivers results right away, but lasts just as much as your budget.
Both solutions can be used independently of the other, while both depend solely on Google rules. This search engine knowingly gives the parameters on the basis of which it performs the ranking of the results so that everyone can influence the positioning and this is called SEO.
Google also offers advertising that can put you in a lot of trouble ahead of all other search results called Adwords. In this case, it is not necessary to do SEO, but it can be useful.
SEO – Search Engine Optimization?
Search Engine Optimization is an action that aims to achieve a better position in organic searches (results that are not paid). In this search, the sites that are most related to the search terms are shown first and for which Google has determined that they are the authority in the requested topic. – Read more
Every business owner wants to remain relevant and boost revenue.
Creating a powerful SEO strategy can help them to achieve their goals. Google has over 200 ranking factors and this can be overwhelming for an individual with little or no knowledge of how SEO works.
An SEO strategy usually comprises of off-page and on-page techniques, employed to improve your website’s visibility. They play a major role in increasing ranking on SERP in order to beat the competition.
The right blend of both factors is essential for a successful strategy. Keep these suggestions in mind as you develop a new SEO plan or revamp the existing one for your brand.
Social media is a powerful element in every successful SEO strategy. It allows brands to interact with their users, provide latest information about a particular product, and more. Special targets can be achieved via social media by organizing campaigns and sharing valuable content that contains relevant keywords.
High-quality links are non-negotiable if you want your brand to have a strong online presence. The importance of creating amazing content can’t be underscored as it influences nearly every aspect of digital marketing.
You are bound to attract authority sites and prospective customers if you remain consistent. Consider approaching similar businesses to make the link building process mutually beneficial. Make sure that you schedule a site crawl to check for broken links. The important thing is to focus on White Label SEO tactics.
Having a strong presence in online directories is another important element of a successful SEO strategy. Gathering real reviews about your website from users can help new customers to check out your site. In case there are negative reviews, look into their queries and provide a lasting solution.
It’s now common for brands to use SEO for reputation management and change how online visitors perceive their brands. Set the record straight and convince customers who have lost interest in your business to give it another try. – Read more
Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.
In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world.
The Zero Moment of Truth references the point in a buying cycle when the user is researching a product.
It’s the moment between the stimulus that makes you aware of a product (like an advert) and the First Moment of Truth (coined by AG Lafley) – the moment the user interacts with a brand just before making the purchasing decision.
In 2019, you need to make sure that your business and website are in front of the users at the time that they are researching the products you sell. Your brand needs to be at the forefront of their minds when they are ready to press the “Buy Now” or “Add to Cart” button.
But how do you go about finding out what kind of content you need to produce to appear at the different stages of the buying cycle?
This is where search intent comes in.
What is search intent for SEO?
First coined by Andrei Broder back in 2002 [pdf] (interestingly an Altavista employee and not a Google one), search intent is crucial for a successful SEO campaign.
Andrei says search intent can be broken down into three distinct types:
- Informational Searches
- Transactional Searches
- Navigational Searches
So how does that work for SEO?
Let’s say we are doing SEO for a fictional e-commerce store that sells appliances. We can use this to show how the three different types of search intent work. – Read more
A recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions.
SEMRush conducted an in-depth analysis of over 50,000 queries to find out which are the most essential ranking factors behind voice search.
In addition to ranking in the top 3 positions, content is also likely to be returned for a voice query if it’s contained in a SERP feature.
According to the study, 70% of answers returned from voice searches occupied a SERP feature (with 60% of those returning a Featured Snippet result).
The report also goes into detail about how backlinks, text length, page speed, and other factors affect voice search rankings.
Here is a summary of key findings from the study.
Voice Search in 2019: Key Findings
- 50% of answers had backlinks with anchor text that appeared in the question.
- Page Score and Trust Score were slightly higher for answers’ URLs. – Read more
Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates.
Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy.
More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey.
While many small business owners understand they need an SEO strategy, many of them struggle to create one that is effective and comprehensive.
To develop and maintain an effective long-term SEO strategy, small business owners need to know the best ways to measure their SEO success.
To understand if your SEO strategy is working, you need to measure efforts that provide context about how your SEO impacts your business. Three metrics, in particular, are useful:
- Traffic retention
- Backlink quality
- Conversion rate
How small businesses currently measure SEO success
Currently, small businesses rely on traffic as the primary barometer of SEO success. – Read more
What’s trending in content marketing and SEO these days?
Let’s say this: Content is more important than ever.
More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.
Ready to learn more?
These are the five content marketing and SEO trends you need to know.
1. Go Beyond (WAY Beyond) Superficial Content
We’re seeing brands leave superficial content behind in favor of blogs and articles that plumb the depths of a topic.
That means more and more blogs are comprehensive, thoroughly researched and – you guessed it – long.
For instance, look at the SERP for the query [content marketing examples]. The top 4 results have an average length of 2,207 words. – Read more