7 Tips That Will Help You Optimize Your Keyword List for SEO

My Post (39).jpg

Tweaking your keyword lists is like regular car maintenance: you have to do it, or else things stop running properly.

Evaluating and optimizing your lists on a regular basis keeps your content high up in search engine rankings.

However, keyword optimization is not always straightforward.

Google’s algorithms grow more sophisticated constantly, and your old bag of keyword tricks becomes less and less effective.

Still, keyword optimization is an essential part of any successful content marketing strategy – it’s just more nuanced now.

Best practices change from year to year based on Google’s changes and user habits.

This list will help you keep your content among the top results and bring in more visitors.

1. Map Your Keywords to the Buying Journey

Not every potential customer starts their journey with the exact product they want in mind — just like not everyone needs to do extensive research.

Your keywords should be targeting everyone whose interests match the content on your website. – Read more

Top 13 SEO Metrics to Track Content Performance & Engagement

My Post (33).jpg

We’re now marketing in an era where SEO and content marketing go hand in hand.

If you want to drive success from the search engines, you need create great content.

Understanding the link between SEO and content marketing is important – whether it’s as a link building tactic, a way to earn rankings, or to educate and convert users.

But success doesn’t just come in one metric.

To truly analyze and understand the impact of your content marketing efforts, you need to:

  • Know the key metrics to consider.
  • Learn how to track them.
  • Identify which metrics are applicable to your own campaigns and business.

Here’s a look at some of the most common SEO metrics you need to know.

1. Links

For many SEO professionals, links are one of the primary goals of content marketing efforts.

As an indication as to why, here’s a snippet from Google’s Webmaster Guidelines:

“The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

It’s there in black and white.

Links are one of Google’s top three ranking factors.

High-quality, relevant links are those which are earned as a result of creating unique content which gains popularity.

But links aren’t just links.

Participating in link schemes is a violation of these guidelines and this includes the likes of: – Read more

9 Tips for Creating Your Best SEO Content in 2019

My Post (17).jpgIn 2019, SEO content will be all about the audience.

If you’re looking to improve your content marketing and see real ROI, you have to use practices that will really benefit them.

Content that’s highly ranked, that drives traffic and leads is always user-focused, first and foremost.

That’s why today’s tips for SEO content in 2019 all point back to your reader, A.K.A. the V.I.P. and M.V.P. you need to know and understand to get it right.

Because, when you write to the right people in the right way, your writing and content will climb higher.

9 Keys for Creating Your Best SEO Content in 2019

Ready?

Here are my nine top tips for helping you create your best (most-read, most-shared, and most valuable) content this year and beyond.

1. Write to the Right People with Targeted Keywords

Your SEO content won’t reach the right people if you fail to optimize it with targeted keywords.

What do I mean by “targeted keywords”?

These are key terms and phrases for which your audience niche is actively searching.

To find these terms, you must first understand:

  • Who your audience segments are.
  • What kind of information they need.
  • Why they need that information.
  • Which keywords they’re using to find it.

This may seem like a lot, but it really isn’t if you break it down into a few activities:

  • Audience research: Identify the type of audience you think wants/needs what you offer. Then, go find where they congregate online. Talk to them. Survey them. Figure out their personal habits, preferences, demographics, and stats. (Marketing Land has a good guide on this process.)
  • Keyword research: Find relevant, profitable keywords that relate to your expertise, your products/services, and your audience’s search intent.
  • Topic research: Come up with content topics based on the targeted keywords you discovered and what your audience wants to learn/know. – Read more

Inside Google Marketing: 3 ways we think about SEO

My Post (16).jpgWe as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business.

Of course, there are plenty of other ways to drive traffic to your website. Paid media, social posts, and display advertising are just a few. But, when done well, SEO can provide an important — and cost-effective — strategy for organic growth. In fact, the latest research from web analytics company Parse.ly shows Google Search accounted for around half of external referrals to the publishers in its network this past year.

To really get the most out of SEO, though, it’s important to stay on top of the latest Google Search updates. That’s no different for us internally. We at Google own 7,000 websites that are managed by hundreds of product and marketing teams all over the world. Over 200 changes are made to these websites every single day, all of which could potentially affect a site’s SEO. When it comes to how Google sites appear in Search, they receive the same treatment as any other site on the web, and our teams follow the same external guidelines provided to webmasters. – Read more

12 Tips to Help You Thrive in Voice, Visual & Vertical Search

My Post808.jpg

Search is a much more ambient, complex, and multifaceted industry than it has ever been.

2018 was a transformative year for the industry, with AI-driven technologies creating new possibilities to engage with our audiences through search across a variety of devices.

Just a few of the changes the industry has seen include:

  • The advent of the mobile-first index,
  • Broad core algorithm updates from Google.
  • The growth in popularity of connected home devices.

So where is the search industry headed over the coming year?

Amidst so much flux, the central tenets of Google’s strategy are increasingly clear in a way they have never been before.

In particular, there has been consolidation around three essential areas of activity: voice, visual and vertical search.

By laying the foundations in these areas, marketers can prepare not just for 2019, but also the following years.

As technology’s major players embed their products in our homes, cars, and offices, it is through voice, visual and vertical search that brands will be connected to their audience.

This is great news for marketers of all stripes, but most notably for technical SEO specialists and content marketers. – Read More

Common SEO Mistakes (And How To Fix Them With Design)

My Post607.jpg

SEO is a complex matter and one that web designers and developers might feel is best left to copywriters and search professionals to handle.

That makes sense since many common SEO hacks revolve around the manipulation of content and the tagging of it for search.

Here’s the thing though: there are certain choices you make as a web designer that ultimately affect the search-friendliness of your website. Which means you should be involved in the diagnosis and repair of a website’s SEO mistakes. – Read more

10 Important 2019 SEO Trends You Need to Know

My Post604.jpg

It’s time to take our annual look at what’s ahead for SEO professionals in 2019.

What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2019?

Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals.

1. Understand Your Audience & User Intent

Does your audience prefer text? Images? Video? Audio.

Knowing this will all be more important than ever in 2019, according to our experts.

“You need to understand what someone is expecting to find when they query a word or phrase and you need to give them the answer in the simplest way possible,” said Mindy Weinstein CEO of Market Mindshift.

Motoko Hunt, president of AJPR, agreed, adding that the interests, tastes, and preferences of your audience can change more quickly than you think. – Read more

 

Small Businesses Need to Watch These 4 SEO Trends In 2019

My Post505.jpg

An effective digital marketing campaign doesn’t just build “brand awareness.”

An effective digital marketing campaign results in the leads your business needs to grow. And one of the best ways to do that is with a top-notch SEO strategy. Of course, Google changes its search algorithms hundreds of times a year. This year, Google is prioritizing mobile-friendly websites with lightning fast loading speeds.

To ensure that your small business remains at the top of local search results in the new year, you need to follow these major SEO trends.

High quality content

Outfitting a website with relevant content has long been a strategy of digital marketers. But with each passing year, Google has gotten better at separating high-quality, thought-provoking content from low-grade spam. The better your website content, the more likely you are to appear at the top of important search engine results pages. Consumers are also more likely to trust your business when you have well-written website content boosting your brand image.

Through internal linking, great content can also be an important part of your sales funnel. Savvy SEO experts can channel visitors to key pages of your website, which will result in more conversions and an increase in “pages viewed per session” in Google Analytics. – Read More

12 Completely Outdated SEO Practices You Should Avoid

My Post501.jpg

SEO has gone through extensive evolutionary changes over the years, and continues to do so every day.

While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape.

Most, if not all, of these changes have helped improve the web – and search, in particular.

Yet, some people still cling to the “old ways” and try to use outdated SEO practices to improve their brand’s organic search visibility and performance.

Some of the tactics worked a few years ago, but now just aren’t as effective as they used to be.

Yet many novice marketers and/or small business owners are still using these “zombie” SEO techniques (tactics that should be dead, but aren’t for some godforsaken reason).

Not only are they ineffective, but many of the 12 outdated SEO practices below are potentially dangerous to the well-being of your brand, websites, and other digital properties. – Read More

Don’t skip these critical recurring SEO tasks

My Post406.jpgAs we near the end of the year, it’s time to review broken links, plugins, functionality and page speed before there is a crisis.

In other words — SEO will never be done. It’s a constantly moving target.

There are some tasks, like migrating from HTTP to HTTPS, that are done once. Other tasks are performed on a weekly or monthly like content development, and others that might be conducted on a quarterly or yearly basis.

As we near the end of the year, many marketers will begin planning for next year. It’s equally important to review what we’ve done throughout the year to make sure that our work didn’t inadvertently cause issues in other areas. This helps us to get the most from our efforts as well as to begin next year with a head start. – Read more