How Long Does It Take to Get First Page Rankings?

My Post (91).pngFor the past 12 years that I’ve been optimizing websites, there is no question I get asked from clients and prospects more than:

“How long will it take me to get ranked in the first page of Google for my targeted keywords?”

I’m sure a lot of you have received emails from shady companies stating that you can get to the top of Google in 30 days for just two payments of $100.

I wish this was true, but all companies that advertise these sorts of services are all scam artists and have no idea of what it takes to get to Page 1 in Google.

Before I give my answer based on my experience, let’s explore two things that should make my answers clear and easy to comprehend.

  • Do rankings even matter anymore, and should I focus only on my website?
  • Is it difficult to get to Page 1?

Do Rankings Even Matter Anymore?

I just love it when the CEO of a company comes to the marketing director, manager, or person in charge of SEO and says, “We need to rank for xyzterms on Page 1.”

You conduct your keyword research and find out that those terms have no search volume nor purchase intent.

Rankings are important but a true measurement of SEO is to get qualified traffic that results in conversions.

Getting to the first position for some keywords doesn’t mean anything if you are not going to impact your sales and conversions. – Read more

How to Use Keyword Analysis to Understand Your Customers

My Post (90).pngKeyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services.

But this application of keyword analysis is very one dimensional. You only get a fair idea of what people are searching for, but no idea why they’re searching for it. In other words, you have no real understanding of your target audience and what they want.

This makes it challenging for you to create content or present your business in a way that will appeal to your website visitors. With a slight shift in focus in your keyword analysis, you can change this. You just need to have a better understanding of how keyword analysis really helps you understand your customers.

In this post, you’ll discover some of the main ways in which you can gain valuable customer insights through keyword research. You’ll also learn some tactics to identify and understand the keywords your customers are using.

The Value of Keyword Analysis in Understanding Your Customers

A lot of marketers – even seasoned ones – use keyword research data mainly to identify keywords that are getting a lot of searches.

Their main goal is to get as much visibility as possible. So their main focus is on the number of average monthly searches. While this may fulfill the purpose, it really does only that – help you gain visibility. – Read more

How SEO and Adwords Work? What is Better?

My Post (86)SEO and Adwords are key to the position on Google. There is a difference, so SEO offers a more sustainable solution, but it also requires more time and dedication. On the other hand, Adwords offers an instant solution that delivers results right away, but lasts just as much as your budget.

Both solutions can be used independently of the other, while both depend solely on Google rules. This search engine knowingly gives the parameters on the basis of which it performs the ranking of the results so that everyone can influence the positioning and this is called SEO.

Google also offers advertising that can put you in a lot of trouble ahead of all other search results called Adwords. In this case, it is not necessary to do SEO, but it can be useful.

SEO – Search Engine Optimization?

Search Engine Optimization is an action that aims to achieve a better position in organic searches (results that are not paid). In this search, the sites that are most related to the search terms are shown first and for which Google has determined that they are the authority in the requested topic. – Read more

The Must-Have Elements of a Successful SEO Strategy

My Post (84).pngEvery business owner wants to remain relevant and boost revenue.

Creating a powerful SEO strategy can help them to achieve their goals. Google has over 200 ranking factors and this can be overwhelming for an individual with little or no knowledge of how SEO works.

An SEO strategy usually comprises of off-page and on-page techniques, employed to improve your website’s visibility. They play a major role in increasing ranking on SERP in order to beat the competition.

The right blend of both factors is essential for a successful strategy. Keep these suggestions in mind as you develop a new SEO plan or revamp the existing one for your brand.

Off-Page SEO

Social Media
Social media is a powerful element in every successful SEO strategy. It allows brands to interact with their users, provide latest information about a particular product, and more. Special targets can be achieved via social media by organizing campaigns and sharing valuable content that contains relevant keywords.

Backlinks
High-quality links are non-negotiable if you want your brand to have a strong online presence. The importance of creating amazing content can’t be underscored as it influences nearly every aspect of digital marketing.

You are bound to attract authority sites and prospective customers if you remain consistent. Consider approaching similar businesses to make the link building process mutually beneficial. Make sure that you schedule a site crawl to check for broken links. The important thing is to focus on White Label SEO tactics.

Online Directories
Having a strong presence in online directories is another important element of a successful SEO strategy. Gathering real reviews about your website from users can help new customers to check out your site. In case there are negative reviews, look into their queries and provide a lasting solution.

It’s now common for brands to use SEO for reputation management and change how online visitors perceive their brands. Set the record straight and convince customers who have lost interest in your business to give it another try. – Read more

A quick and easy guide to understanding search intent for SEO

My Post (81).pngSpend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.

In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world.

The Zero Moment of Truth references the point in a buying cycle when the user is researching a product.

It’s the moment between the stimulus that makes you aware of a product (like an advert) and the First Moment of Truth (coined by AG Lafley) – the moment the user interacts with a brand just before making the purchasing decision.

In 2019, you need to make sure that your business and website are in front of the users at the time that they are researching the products you sell. Your brand needs to be at the forefront of their minds when they are ready to press the “Buy Now” or “Add to Cart” button.

But how do you go about finding out what kind of content you need to produce to appear at the different stages of the buying cycle?

This is where search intent comes in.

What is search intent for SEO?

First coined by Andrei Broder back in 2002 [pdf] (interestingly an Altavista employee and not a Google one), search intent is crucial for a successful SEO campaign.

Andrei says search intent can be broken down into three distinct types:

  • Informational Searches
  • Transactional Searches
  • Navigational Searches

So how does that work for SEO?

Let’s say we are doing SEO for a fictional e-commerce store that sells appliances. We can use this to show how the three different types of search intent work. – Read more

80% of Voice Search Answers Are From Top 3 Organic Results

My Post (80).pngA recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions.

SEMRush conducted an in-depth analysis of over 50,000 queries to find out which are the most essential ranking factors behind voice search.

In addition to ranking in the top 3 positions, content is also likely to be returned for a voice query if it’s contained in a SERP feature.

According to the study, 70% of answers returned from voice searches occupied a SERP feature (with 60% of those returning a Featured Snippet result).

The report also goes into detail about how backlinks, text length, page speed, and other factors affect voice search rankings.

Here is a summary of key findings from the study.

Voice Search in 2019: Key Findings

Backlinks

  • 50% of answers had backlinks with anchor text that appeared in the question.
  • Page Score and Trust Score were slightly higher for answers’ URLs. – Read more

3 metrics small businesses should track to measure SEO success

My Post (79).pngSmall businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates.

Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy.

More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey.

While many small business owners understand they need an SEO strategy, many of them struggle to create one that is effective and comprehensive.

To develop and maintain an effective long-term SEO strategy, small business owners need to know the best ways to measure their SEO success.

To understand if your SEO strategy is working, you need to measure efforts that provide context about how your SEO impacts your business. Three metrics, in particular, are useful:

  1. Traffic retention
  2. Backlink quality
  3. Conversion rate

How small businesses currently measure SEO success

Currently, small businesses rely on traffic as the primary barometer of SEO success. – Read more

5 Trends to Know in SEO & Content Marketing

My Post (64).pngWhat’s trending in content marketing and SEO these days?

Let’s say this: Content is more important than ever.

More specifically, quality, media type, authenticity, and audience targeting all come into play if you want to win with readers and Google.

Ready to learn more?

These are the five content marketing and SEO trends you need to know.

1. Go Beyond (WAY Beyond) Superficial Content

We’re seeing brands leave superficial content behind in favor of blogs and articles that plumb the depths of a topic.

That means more and more blogs are comprehensive, thoroughly researched and – you guessed it – long.

For instance, look at the SERP for the query [content marketing examples]. The top 4 results have an average length of 2,207 words. – Read more

The Extended SEO Checklist: Four Steps To Help You Outshine Your Competitors

My Post (51).pngWhen you’re executing a digital marketing strategy, there’s so much you need to keep track of.

Social media campaigns, email marketing campaigns, paid social — it can all overshadow the importance of having an effective SEO strategy.  But make no mistake: Your relationship with Google (and your audience) depends on how well you’ve followed this SEO checklist.

To put it in simple terms, SEO is the foundation of your marketing efforts. If you put the time in now, you’ll notice that it’s significantly easier for audiences to find your content and brand. Remember, you’re not the only business in town. If you want to attract and convert consumers like no one else can, you must outshine your competitors in every aspect of marketing.

In my last piece, I shared six keys to a successful SEO strategy. With that in mind, let’s take a closer look at the SEO principles that your competitors aren’t paying enough attention to today.

1. Conduct competitor analysis properly.

When I talk about “researching” and “setting goals” while establishing an SEO strategy, it’s important to note that these things don’t exist in a vacuum. You’re not just researching keywords and figuring out what kinds of blog posts to write based on Google Analytics data. You’re not setting arbitrary, vague goals (even if this is your first business).

Your strategy needs to have a basis in something. And if you’re looking for a great starting point, look no further than your industry competitors. Let’s be honest: You’ve probably already looked at some of their content. It’s natural to wonder what your competitors have to offer. I’m talking about going a step beyond that.

Don’t just scan headlines. The goal is to take an in-depth look at what makes their websites tick. Should you be analyzing their writing and determining how their content falls short? Yes, of course. But you should also make observations about their websites and UI. How long do certain pages take to load? Does it feel intuitive when you navigate their websites? Are there too many images? Not enough?

Start to paint a picture of their SEO shortcomings, and determine how your website can outshine theirs.

2. Understand the power of reviews.

I believe that this is by far one of the most criminally underrated SEO principles in the digital marketing landscape. Let’s ignore the fact that online reviews are a fantastic way to show potential consumers how serious you are about providing the best customer experience possible. In fact, we’re not going to discuss how important online reviews are when you’re trying to become an online authority.

For now, let’s just focus on the value that reviews offer if you’re looking to be acknowledged by Google. While there are plenty of factors that impact search rankings, online customer reviews are typically a strong signal to search engines that communicate authenticity and authority.

Reviews matter, plain and simple. If it matters to Google and it matters to consumers, it should matter to you. So, reach out to customers and ask them to leave reviews and testimonials after they buy your product. – Read more

How Does Web Design Affect SEO?

My Post (27).pngHow Does Web Design Affect SEO?

When we hear the term, “SEO” or Search Engine Optimisation, we usually think of the content of the website and the keywords that go with it.

Yes, that helps the site to rank higher in search engine results pages, but we are missing another essential aspect that contributes to SEO – Web Design.

The trick is, if the keywords and design are well-integrated together, will make the website to come on top.

Many businesses fail to recognise the importance of a professional-looking design and how it brings a significant impact on their marketing efforts.

It is a common misconception that web design pertains only to impressive graphics. No, it’s not. It is more than just aesthetics.

To understand the role of web design to your SEO efforts, we have outlined the crucial points below:

Images

It’s true that a picture paints a thousand words and the same principle applies in web design.

Images can capture the attention of the audience and lure them to the site.

When putting images to your site, you must put in mind that it affects the load speed.

That means that when a user visits your site with large images, chances are they will leave the site because it loads at a slow rate.

To solve this matter, images need to be compressed and optimised to load faster.

Another important thing is how relevant the images are in line with the content of the site.

The header, tagline, titles, and the captions must be connected to the images and be able to reflect the business.

Don’t go with the trends. Yes, they are popular, but if you want to boost your SEO efforts, you should think about long-term results.

Trendy designs are great, but it is a unique design that will bring a lasting impression and higher online visibility. – Read more