A keyword analysis (or keyword research) is the art and science of uncovering which keyword phrases your prospects are likely to use at Google or other search engines.
Why is this important?
Because search engines are looking to return relevant results when someone performs a search. The closer the words on your web page, blog post or online video are to the search that was just performed, the more likely you are to rank higher for that search.
Higher rankings mean more qualified traffic. In fact, a recent study showed that the number one result averaged a 36.4% click-through rate (CTR.) The second place result only managed 12.1% CTR, and the CTR declined with every subsequent result. – Read
With a Mobile-First philosophy, Google continues to update its search engine algorithms to meet the demands of technologically-savvy searchers.
In fact, Google has rolled out a Mobile-First version of its search engine index–this is the massive catalog of data on every web page in existence.
With the index, Google will display relevant results to searchers. Previously, Google looked at web pages through a desktop searcher. Soon, Google will place the first priority on the mobile versions of each web pages and second in priority are the desktop versions.
In this scenario, mobile first means any page that can be correctly viewed on a mobile device. Since the mobile version is treated as the primary site for your business, it means businesses need to beef up content for this version. Here’s a complete guide to what this means. – Read
Half of all searches will be voice searches by 2020 according to comscore while 30% of web browsing sessions will take place without a screen by that time according to Gartner. And smart speakers are set to be the fastest growing consumer technology this year. – Read
For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.
Keyword Rankings are Directional at Best – Read
The start of a new year is a great time to check in and see where we stand as an industry — and how things might change this year. – Read
If you’re looking into bringing an SEO Consultancy Firm onboard, Google has released a video on what your checklist should look like. This 11.5 minute video with Google’s Maile Ohye (Developer Programs Tech Lead) explores the process of hiring an SEO consultancy firm.
Ohye covers what questions to ask, what to look for and some examples of red flag responses.
The process is outlined in the following steps:
- Conduct a two-way interview with your potential SEO (Search Engine Optimiser).
- Check that they seem genuinely interested in you and your business.
- Check their references.
- Ask for a technical and search audit.
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Here’s the video: