10 Examples Of Awesome Venue Websites

Venue websites must be beautifully designed and engaging to entice visitors into choosing their location over the various alternatives available. It’s not simply enough to have an online presence in 2017, venues must also think about a website’s goals and functionality. Keep in mind your website may be the first interaction a new customer has with your business, so it will speak volumes about your brand and quality expectations.

With this in mind, here are 10 UK venues that have awesome websites live today!

Tower Bridge

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“The most famous bridge in the world houses three stunning venue areas, each one a unique and memorable setting for celebrations of every kind.” – This is both a practical and structurally well designed website for event planners, making it simple to learn more about Tower Bridge and make an enquiry. The use of virtual tours aids in providing insight into the venue before a real world visit.

Twitter: @TowerBridge
Instagram: @towerbridgeevents
Website: www.towerbridgeevents.co.uk

One Events

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“Whether you’ve popped the question and you’re looking for somewhere intimate to tie the knot, you’re looking for somewhere to impress clients and colleagues, or you’ve got something to celebrate, you’re sure to find the perfect event venue with us.” – One MaryleboneOne BelgraviaOne Embankment and the recently added One Adelphi make up four of the most prestigious venues in London, all under the One Events brand. This sense of quality and exclusivity is mirrored on their website, with the use of gold, luxury fonts and detailed information on each venue (including 3D tours).

Twitter: @oneeventslondon
Instagram: @oneeventslondon
Website: one-events.co.uk

Burley Manor

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“Tasty food and bespoke services, offer you the chance to create your individual event in this beautiful rural location that is sure to impress your guests.” – A modern yet warming website, Burley Manor have clearly put a great deal of thought into the design, creating an impression of rustic luxury. From a visual perspective, we particuarly like the use of animated text on each page, which grabs the attention of visitors.

Twitter: @Burley_Manor
Instagram: @burleymanor
Website: www.burleymanor.com

Woods’ Silver Fleet

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“Create a stunning top deck canapé reception followed by an intimate dinner in the River Room, or invite a larger guest list to enjoy the entire vessel and the drama of your own private yacht, luxurious in space and service.” – Woods’ Silver Fleet create some of the most exclusive events in London, held on the iconic River Thames. A clean design and simple layout make this site easy to navigate, whilst contemporary fonts and images are on-brand and resonate the luxury status of the venue.

Twitter: @WoodsThames
Instagram: @woods_silver_fleet
Website: www.silverfleet.co.uk

Urban Guild

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“Big grins, flip flops, happy staff and happy customers, inspired, energetic environments.” – Urban Guild own a number of bars, restaurants & hotels on the UK’s south coast. For events, their ‘Urban Reef‘ restaurant offers a unique and beautiful beachfront location, perfect for private and corporate occasions. Their website mirrors the brand’s bright and exciting style, with an informal, yet high quality finish maintained throughout.

Twitter: @theurbanguild
Instagram: @theurbanguild
Website: urbanguild.co.uk

Natural History Museum

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“It’s magnificent architecture and collections create the perfect backdrop for any event.” – Already an icon of London, The Natural History Museum offers event planners an incredible opportunity to deliver any type of occasion within this spectacularly stunning setting. Their website is very practical and has been created to handle the wide range of activites going on at the museum. The venue hire area provides quick access to the different events the building accomodates, and makes it easy to get in contact.

Twitter: @NHM_London
Instagram: @natural_history_museum
Website: www.nhm.ac.uk

8 Northumberland Avenue

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“8 Northumberland Avenue is one of the finest and grandest venues in London. Our team are dedicated to making every event a success. For the best venue hire London has, look no further.” – This is a venue website that’s all about the photography! This is not just a case of using high definition, beautifully shot art, but also how it has been intelligently placed across the site to create the biggest impact. Colour management is another core strength of this site, and the venue look to highlight the reactive 16 million colour lighting system they have available.

Twitter: @8Northumberland
Instagram: @8northumberland
Website: www.8northumberland.co.uk

Aynhoe Park

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“A country house of stories and surprises – a place where the extraordinary happens every day.” – Aynhoe Park consider themselves a venue for unique and creative celebrations, promising a countryside escape like no other. From corporate retreats, to filming, weddings and even children’s parties, this venue has the flexibility to make any occasion magical. The website is very modern and sharp, with the bold use of charcoals on a crisp white background, alongside inspiring, artistic photography.

Twitter: @aynhoepark
Instagram: @aynhoepark
Website: aynhoepark.co.uk

The View From The Shard

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“The only place to take in over 1,000 years of the capital’s history all at once.” – “Pretty damn spectacular” is how TimeOut described The View From The Shard, and honestly there’s no better way to explain this exclusive venue. Up to 400 guests in the summer can marvel at the London panoramic, with premium breakfast and evening events and a dedicated support team available throughout. The website makes it quick to book an event, and celebrates the venue’s niche on every page.

Twitter: @shardview
Instagram: @shardview
Website: www.theviewfromtheshard.com

Château Rhianfa Hotel

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“A host of elegant rooms and outside spaces to choose from, opt for a private dinner starting with drinks in the Wine Caves. Or go all out and take over the whole Château with an exclusive ‘house’ party like no other.” – Château Rhianfa is a fairytale venue in the heart of North Wales, that offers a variety of exclusive party hire options that are unique to the location. On their website they tell the hotel’s story, with romanticised content and the promotion of previous guest experiences.

Twitter: @ChateauRhianfa
Instagram: @chateaurhianfa
Website: chateaurhianfa.com

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How to Hire an SEO Consultant

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If you’re looking into bringing an SEO Consultancy Firm onboard, Google has released a video on what your checklist should look like. This 11.5 minute video with Google’s Maile Ohye (Developer Programs Tech Lead) explores the process of hiring an SEO consultancy firm.

Ohye covers what questions to ask, what to look for and some examples of red flag responses.

The process is outlined in the following steps:

  • Conduct a two-way interview with your potential SEO (Search Engine Optimiser).
  • Check that they seem genuinely interested in you and your business.
  • Check their references.
  • Ask for a technical and search audit.

 

Let Us Answer Your Questions

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Here’s the video:

5 Capabilities Your Next Hospitality Marketing Agency Must Possess

Marketing technology (Martech) is constantly evolving and the capabilities of Marketing Agencies must evolve as well if they are wanting to stay at the forefront of their industry. They need to be offering their clients the latest marketing services and executing successful and measurable digital marketing strategies in 2017 and beyond.

Does your marketing agency tick all the boxes when it comes to growing your hospitality business?

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Hospitality Marketing Agency Checklist – Data Analysis, Web Design, Marketing Automation, Content Marketing, SEO and SEM

Below are the top 5 marketing expertise, we believe, any hospitality marketing agency must possess to deliver successful marketing campaigns for their clients.

1. Data Analysis

Arguably the most important aspect of any marketing effort in 2017 and beyond is data analysis.

“Marketing without data is like driving with your eyes closed” Dan Zarrella

Data is everywhere and in everything we do! By now, you should be aware of data and how it can be captured in every digital interaction we make. With the ever growing importance and abundance of customer data (which is only going to increase further with the development of the Internet of Things), every marketing agency must have the capability, knowledge and passion to measure, analyse and interpret data.

Data enables you to;

  • Create more effective and targeted marketing campaigns
  • Create comprehensive customer personas
  • Improve marketing personalisation
  • Reduce bounce rates
  • Improve customer experience
  • Attract more and higher qualified leads
  • Increase customer retention

Ultimately, data is the driving force to increased revenues.

If your marketing agency doesn’t analyse data, how can they decipher what marketing initiatives are working for your resort, restaurant or events venue? If they don’t know what’s working, how can they develop strategies that achieve your marketing goals?

2. Web Design

While “web design” includes the aesthetic design of your website, there is a lot more to it than this. There are too many websites that look visually stunning, but don’t actually work.

Websites MUST work on a technical level, aligning to your business goals and supporting you in achieving them. Website design must include all the backend processes that enable your site to track and generate leads before converting them to customers. This includes but not limited to; data tracking, landing pages, forms, CTAs, and integrating payment processing and booking systems.

Without this capability, your web presence is just for show and is not working for you. If your website isn’t working for you, it’s working against you, generating more demand on resources and if not optimised properly, wasting your resources. A good hospitality marketing agency knows how to deliver your visuals and make them work for you, converting visitors into customers.

3. Marketing Automation Tool Mastery

The marketing platform landscape is vast. Social media alone presents at least 5 major platforms for the Hospitality Industry (Facebook, Instagram, Twitter, Youtube, and Pinterest) for posting and sharing content.

With the growing network of communication platforms, for various types of content, marketing automation tools such as Hubspot, Mailchimp, Buffer, Salesforce Pardot and Marketo have become a necessity. However, it is important you have an expert in these automation tools, that can guide you on best-practices and efficiency.

Automated emails, social media and content marketing campaigns deliver more and better qualified leads, culminating in more sales. Marketing automation tools allow for more marketing efforts to be achieved in less time, generating better ROI, let alone the opportunity for greater personalisation.

To get the best out of these tools, you need a marketing agency that has tried and tested the tools, learnt how to get the most out of them and only works with the best. They can either manage your in-house marketing team efforts or manage your automated marketing efforts for you.

4. Content Marketing

Content Marketing has evolved in the last decade, largely due to the development of data enabling it to be measurable, and become the foundation to any marketing strategy.

Nobody likes receiving unsolicited emails or advertising pop-ups that fight for your attention over what you’re actually looking for. These are the intrusive tactics of Outbound Marketing. Content Marketing on the other hand, is the foundation of the non-intrusive, Inbound Marketing methodology, first coined by Hubspot.

Inbound Marketing is the practice of creating content that is informative and useful for your target audience – Content that directly answers the questions you know your potential customers will be typing into search engines. By addressing their questions you will attract your potential customers (earlier in the buyer’s journey) directly to your website. It is from here that you use your landing pages as tools for converting visitors into customers.

For example, say you run a Hotel in London. Creating a piece of content on the ‘Top 10 Things to do in London’ answers questions your potential customers are researching before booking their trip. Clicking through to this content will subject them to your brand and you can use this opportunity to convert them from a stranger into a lead – Link them to why your hotel is the perfect choice for a trip to London or place a CTA (Call-To-Action) to the latest offers that are available.

Content has become one of the strongest methods for lead generation. Working with a marketing agency that understands Content Marketing and the Inbound methodology is incredibly important for the success of your marketing strategies moving forward.

5. SEO & SEM

Last but by no means least, Search Engine Optimisation and Marketing. To get your website, content and services in front of your existing and potential customers you need to get them ranking highly on Search Engine Results Pages (SERPs).

Search engines are constantly developing and becoming smarter with their algorithms frequently being updated. It requires an expert with their fingers on the pulse of Google and it’s competitors to keep you appearing at the top of the results pages.

A lot of businesses try to take this in-house, unaware of the skills, knowledge and resources it takes to be successful in this area. It is important to work with a marketing agency that lives and breathes SEO and SEM, advising and optimising your keyword strategies, to ensure you consistently rank highly.

Achieving higher rankings for your website content generates more traffic, which coupled with your content marketing strategy develops better qualified leads and more sales.

Summary

Proficiency in data analysis, marketing automation tools, website development, content marketing and SEO & SEM are the top requisites for your marketing success in 2017 and beyond.

Marketing agencies that boast these services are going to be the ones with the most successful marketing strategies for your hospitality venue. Be sure to review your current marketing agency and check that they offer you all of the above, or risk being surpassed by your competitors in partnerships with those that do.

 

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