How to Achieve Long-Term SEO Success for Your Business

My Post - 2019-07-16T170314.352.pngIn the past, SEO was considered optional, or at the very least, more important for newer businesses without substantial referral business. Over the past five years that has changed; small business owners know they need SEO. The thought of not being on page one of Google’s search results keeps most small business owners up at night as they need a steady stream of new customers to keep the lights on.

The biggest challenge facing most small business owners is understanding which strategies to implement as the internet is replete with how-to articles showcasing the latest SEO trends and fads. We recommend that you ignore the vast majority of articles positioning individual tactics as a solution to all your search presence challenges. Small business owners who typically refrain from following a disjointed strategy in other areas of their business will make an exception when it comes to SEO because of the dynamic nature of Google’s ever-changing algorithm.

We ask that you maintain your discipline and not lurch wildly when it comes to optimizing your company’s website. We will review three tips that will work for you over the long haul and produce the kind of results you’ve always wanted.

Tip 1: User intent

Google’s primary mission is to understand the search intent of each search engine user and translate their intent into relevant search results. If Google failed to deliver relevant search results for their users, searchers would quickly turn to other search engines like Yahoo or Bing as well as Amazon and Facebook. If you implement any of the tips in this article, make sure you implement this tip.

The most important thing that you can do is create content that Google views as a valuable resource to show users on their search engine. For example, if you are a dry cleaner you may want to create a blog or video demonstrating how to remove a troublesome cherry pie stain. Equally important is to show up for what we call category searches.

Category searches are typically keywords that include the service you offer and the city in which your business is located. In our dry cleaner example, a typical category search could be “dry cleaner Clearwater” or “dry cleaner in Clearwater.” To understand the kinds of keywords people type in to reach websites in your business category, we recommend that you check your AdWords account if you are running one, use tools such as SEMRush.com and ahrefs.com, and lastly, check Search Console to view keyword phrases searchers used to find your website.

Now that you have completed keyword research, understand which keywords carry searcher intent, we recommend that you create keyword-rich content to help attract users to your website. – Read more

SEO that Google tries to correct for you

My Post - 2019-07-12T170202.531.pngPatrick Stox explains the processes to pay attention to and the ones to leave to Google.

Search engines have seen the same SEO mistakes countless times, and as Patrick Stox, SEO specialist at IBM, said during his Insights session at SMX Advanced, “Are you going to throw millions of dollars at a PR campaign to try to get us [SEOs] to convince developers to fix all this stuff? Or are you just going to fix it on your end? And the answer is they fix a ton of stuff on their end.”

During his session, Stox outlined a number of common SEO responsibilities that Google is already correcting for us. You can listen to his entire discussion above, with the full transcript available below.

Meta descriptions? There are best practices for that. Title tags? There are best practices for that. Redirects? There are — you guessed it — best practices for that. Welcome to the Search Engine Land podcast, I’m your host George Nguyen. As you’re probably already aware, the internet can be a messy place, SEOs only have so many hours a day and — as IBM SEO specialist Patrick Stox explains — Google may have already accounted for some of the more common lapses in best practices. Knowing which of these items a search engine can figure out on its own can save you time and allow you to focus on the best practices that will make the most impact. Here’s Patrick’s Insights session from SMX Advanced, in which he discusses a few of the things Google tries to correct for you. – Read more

SEO vs. PPC: A Few Forgotten Truths

My Post - 2019-07-11T151519.302.pngFor years, people in this industry debated the merits of paid search advertising versus organic search marketing.

Which was better?

Which one should you put your resources into?

Honestly, I thought we’d settled this argument a long time ago:

You need both!

But recently, the topic came up again amongst some of my clients.

I can see why. If you weren’t part of the original discussion, this conclusion might not seem so obvious.

Therefore, allow me to use this article to express a few forgotten truths in the SEO versus PPC debate.

1. Paid Search Can’t Replace Organic (& Vice Versa)

Paid search and search engine marketing are different beasts.

One is not a substitute for the other.

Each comes with its own strengths and weaknesses.

Paid search, for example, is really good at driving non-branded traffic to your website.

Here’s a classic PPC scenario: The user knows nothing about your brand. They search for a product they want to buy.

Your ad displays at the top of the search results page. The user clicks on your ad to see what you have to offer.

In so doing, they get more familiar with your brand and move further along the conversion path.

Can organic search do this? Perhaps.

But even the highest ranked organic search result won’t display at the top of the page.

At best, your organic listing will display in the middle of the page.

At worst, your listing will be many pages deep.

Similarly, organic search is really good at driving branded traffic to your website.

A classic SEO scenario: The user knows your brand. They search for your brand name.

Your site shows up at the top of the organic search results. The user clicks on your listing and goes to your website.

Can PPC do this? Yes, which is why you should also bid on brand in PPC.

But what if your ad is the only thing that displays – with no organic listing? That could cause the user to question the legitimacy of your brand. So ideally, you’d have both.

Both of these tools bring strengths to the table. Why wouldn’t you want both of them working for you?

2. Neither SEO nor PPC Is Free

A common argument against PPC is that it’s expensive. You have to pay every time someone clicks on your ad. And if your accounts are professionally managed, you have to pay for that too.

But as any SEO expert will tell you, SEO also takes time, money and expertise.

If you want it done well, you’re going to have to pay for it – whether you’re paying an in house SEO manager or an outside consulting firm. – Read more

Holy Grail SEO: High Volume, Low Competition Keywords

My Post - 2019-07-11T145154.461.pngIf there is one thing about SEO that most people do wrong it has got to be keyword research and implementation.

Even those who consider themselves experienced SEO pros are still doing keyword research using tools that don’t help to formulate complete content marketing strategies.

For example, I still see the primary keyword research being done in the Google Keyword Planner where your reference points for competition are “high, medium, or low. ”

These criteria are just not good enough to help you plan your content marketing strategy around, especially when you consider how relevant link building is to ranking.

Keyword research should identify opportunities for ranking with a strategy that is aligned with your website’s ability to rank for them.

Instead of targeting keywords or topics that have high volume, we need to target keywords and topics that we actually have a chance to rank for, making the best use of our time and SEO efforts.

So what if there were a way to guarantee that the content you write would actually rank with little or no link building efforts?

A way that purely relied on very systematic keyword research to find topics, sub-topics, and long-tail keywords that could be used to create resounding content marketing strategies and drive loads of traffic to the content you produced?

There is a way and I have aptly named it “Holy Grail SEO.”

We know the Holy Grail in Arthurian literature as a cup that has magical powers to provide happiness and infinite abundance. You, too, can do SEO that uses Holy Grail SEO tactics: target high volume, low competition keywords.

Keep reading to learn more about Holy Grail SEO and:

  • The importance of low competition keywords and who should be going after them.
  • Where to find high volume, low competition keywords.
  • How to use keyword competition data together to create complete topics.
  • How to generate happiness and abundance through your SEO and content.

79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies

My Post - 2019-07-04T170840.469.pngNew data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.

That’s one of many statistics included in WordStream’s report on the online advertising landscape in 2019.

It’s important to highlight that particular point as it goes to show how valuable SEO is even to those who prioritize paid marketing channels.

When asked what other marketing channels are being used to grow their business in 2019, other than digital advertising, SEO was the top choice amongst respondents.

Content marketing, email marketing, and word of mouth marketing were also among the channels most used by digital advertisers.

Here is a complete list of responses.

Outside of digital advertising, what other marketing channels are you using to grow your business in 2019?

  • SEO – 79%
  • Email marketing – 66%
  • Content marketing – 60%
  • Word of mouth marketing – 47%
  • Direct mail – 32%
  • Event marketing – 26%
  • Guerrilla marketing – 9%
  • Affinity marketing – 6%
  • Telemarketing – 4%
  • Other – 1%

Advertisers tend to prioritize paid search over organic search because of the potential for immediate profit.

However, it’s clear that advertisers also realize the long-term benefits of investing in SEO. – Read more

Do These 5 Things & You Will Rank Higher Than Your Competitor

My Post - 2019-07-03T120102.775.png

I’m going to tell you how to rank higher than your competitors in almost every case.

No, this isn’t a joke.

We call these steps the “5 Cs” and every SEO process our agency does is bucketed under one of these five headings.

I will personally guarantee that if you do five things better than your competitor for any given keyword, you will rank higher than them.

So is this the magic bullet you’ve been looking for?

You’ll have to read further to find out.

Yes, You Can Do SEO Yourself

SEO is not rocket science.

SEO is more akin to plumbing.

Anyone can learn how to fix a sink by watching a bunch of YouTube videos.

But you better be sure that you have the time and patience to learn how to fix that sink correctly, or you are likely going to have to fix it again or call someone who knows how to fix it.

And there’s always the very strong possibility, no matter how many YouTube videos you watch, that you’ll make a mistake and end up with a flood that Noah would be proud of.

SEO is the same way.

You can learn how to do it yourself.

There are plenty of great resources for learning SEO.

But here’s the rub.

If your time is worth anything, and you don’t want to risk the proverbial water damage that your site might endure, hiring a competent SEO professional is probably worth the money. – Read more

How Long Does It Take to Get First Page Rankings?

My Post (91).pngFor the past 12 years that I’ve been optimizing websites, there is no question I get asked from clients and prospects more than:

“How long will it take me to get ranked in the first page of Google for my targeted keywords?”

I’m sure a lot of you have received emails from shady companies stating that you can get to the top of Google in 30 days for just two payments of $100.

I wish this was true, but all companies that advertise these sorts of services are all scam artists and have no idea of what it takes to get to Page 1 in Google.

Before I give my answer based on my experience, let’s explore two things that should make my answers clear and easy to comprehend.

  • Do rankings even matter anymore, and should I focus only on my website?
  • Is it difficult to get to Page 1?

Do Rankings Even Matter Anymore?

I just love it when the CEO of a company comes to the marketing director, manager, or person in charge of SEO and says, “We need to rank for xyzterms on Page 1.”

You conduct your keyword research and find out that those terms have no search volume nor purchase intent.

Rankings are important but a true measurement of SEO is to get qualified traffic that results in conversions.

Getting to the first position for some keywords doesn’t mean anything if you are not going to impact your sales and conversions. – Read more

How to Use Keyword Analysis to Understand Your Customers

My Post (90).pngKeyword analysis has always been a vital element in every SEO strategy. You’d typically use it to identify what words people are typing into search engines to find your business and your products or services.

But this application of keyword analysis is very one dimensional. You only get a fair idea of what people are searching for, but no idea why they’re searching for it. In other words, you have no real understanding of your target audience and what they want.

This makes it challenging for you to create content or present your business in a way that will appeal to your website visitors. With a slight shift in focus in your keyword analysis, you can change this. You just need to have a better understanding of how keyword analysis really helps you understand your customers.

In this post, you’ll discover some of the main ways in which you can gain valuable customer insights through keyword research. You’ll also learn some tactics to identify and understand the keywords your customers are using.

The Value of Keyword Analysis in Understanding Your Customers

A lot of marketers – even seasoned ones – use keyword research data mainly to identify keywords that are getting a lot of searches.

Their main goal is to get as much visibility as possible. So their main focus is on the number of average monthly searches. While this may fulfill the purpose, it really does only that – help you gain visibility. – Read more

How SEO and Adwords Work? What is Better?

My Post (86)SEO and Adwords are key to the position on Google. There is a difference, so SEO offers a more sustainable solution, but it also requires more time and dedication. On the other hand, Adwords offers an instant solution that delivers results right away, but lasts just as much as your budget.

Both solutions can be used independently of the other, while both depend solely on Google rules. This search engine knowingly gives the parameters on the basis of which it performs the ranking of the results so that everyone can influence the positioning and this is called SEO.

Google also offers advertising that can put you in a lot of trouble ahead of all other search results called Adwords. In this case, it is not necessary to do SEO, but it can be useful.

SEO – Search Engine Optimization?

Search Engine Optimization is an action that aims to achieve a better position in organic searches (results that are not paid). In this search, the sites that are most related to the search terms are shown first and for which Google has determined that they are the authority in the requested topic. – Read more

The Must-Have Elements of a Successful SEO Strategy

My Post (84).pngEvery business owner wants to remain relevant and boost revenue.

Creating a powerful SEO strategy can help them to achieve their goals. Google has over 200 ranking factors and this can be overwhelming for an individual with little or no knowledge of how SEO works.

An SEO strategy usually comprises of off-page and on-page techniques, employed to improve your website’s visibility. They play a major role in increasing ranking on SERP in order to beat the competition.

The right blend of both factors is essential for a successful strategy. Keep these suggestions in mind as you develop a new SEO plan or revamp the existing one for your brand.

Off-Page SEO

Social Media
Social media is a powerful element in every successful SEO strategy. It allows brands to interact with their users, provide latest information about a particular product, and more. Special targets can be achieved via social media by organizing campaigns and sharing valuable content that contains relevant keywords.

Backlinks
High-quality links are non-negotiable if you want your brand to have a strong online presence. The importance of creating amazing content can’t be underscored as it influences nearly every aspect of digital marketing.

You are bound to attract authority sites and prospective customers if you remain consistent. Consider approaching similar businesses to make the link building process mutually beneficial. Make sure that you schedule a site crawl to check for broken links. The important thing is to focus on White Label SEO tactics.

Online Directories
Having a strong presence in online directories is another important element of a successful SEO strategy. Gathering real reviews about your website from users can help new customers to check out your site. In case there are negative reviews, look into their queries and provide a lasting solution.

It’s now common for brands to use SEO for reputation management and change how online visitors perceive their brands. Set the record straight and convince customers who have lost interest in your business to give it another try. – Read more