SEO is an involved and strategic process, but not every SEO change you make needs to be a difficult overhaul.
Instituting small but important fixes and tweaks can have an important impact on your rankings.
Here are some fairly simple changes we recommend making over the course of the year.
1. Optimize Your Titles & Headings
Make sure that your target keywords are mentioned in your page title tags.
If you are already doing this, update any old page titles that were created before you started incorporating keywords into your titles.
If your H1 tags are different from your titles, make sure that they mention your target keywords as well, if perhaps a slightly different variation on them.
Include secondary keyword targets in your H2 and H3 subheadings.
2. Use a Mobile-Friendly Theme
This should be old news for most of you, but if your site isn’t mobile-friendly in 2019, this needs to change immediately.
If you are using a CMS, update to a mobile-friendly theme, otherwise, have your developer update your site so that it uses responsive design.
3. Repurpose Your Content By Creating Hub Pages
Create a hub page for every top-level keyword your site is targeting by repurposing the information you have collected in all of your shorter, more targeted blog posts.
Compile all of the information from your long-tail blog posts into a list of summaries that address the entire concept as a whole.
4. Implement a Keyword-Oriented Hierarchical Taxonomy
Update your new hub pages with links for deeper dives on pages that cover longer tail keywords.
Your hub page can act as a series of summaries of smaller, more targeted blog posts, uniting them together into a cohesive whole, and linking to the subpages for more in-depth information.
Each subpage can then act as a hub page that links to even deeper pages targeting even longer tail keywords. Each subpage should also link back to its hub page.
It’s best if this is done both through the navigation and through contextual links within the content itself. This can be accomplished simply by updating by updating your existing content and the navigation. – Read more