An in-depth look at the importance of bounce rate

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A good user experience results in a low bounce rate. Here is an in-depth look at the bounce rate and what companies can do to reduce theirs.

Bounce rate is a metric that helps determine a webpage’s strength. Bounce rate is shown in a number of different Google Analytics reports and is often used by webmasters to determine whether the content of a page satisfies the intent of the user.

Primarily, companies want their website to have low bounce rates. A good user experience results in a low bounce rate. Here is an in-depth look at the bounce rate and what companies can do to reduce theirs.

Bounces Kill Search Ranking
You may have spent a lot of time and money ranking your web site with national SEO techniques but if users click on your listing on Google and then bounce back to Google that clearly shows a search engine that you should not rank for a query.

User engagement and behavior on a site can increase bounce rates and drop ranking very quickly. Google has the goal of returning the best possible search results possible to fulfill queries. Happy search users will continue using their search engine. But bounces show search engines that a query was not solved or that a site returned a poor user experience.

What Is Bounce Rate
A bounce rate is a number that shows the number of users that landed on a particular website, but left the page without interacting on it. Companies that use Google Analytics on their websites have access to their bounce rate. The analytics keep track of every option performed on a page.

However, when the server only receives one request from the page, that means that the user left the page without doing anything. The complete formula used to find the bounce rate involves all single page sessions being divided by the total number of sessions. Keep in mind that the bounce rate is only calculated for landing pages. – Read more

 

15 Important Conversion Metrics & Business KPIs You Should Track

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There’s no lack of data to track.

Marketers don’t struggle with not having enough data. They struggle to pull the insights from the data already provided.

To help guide you, let’s dive into the big picture of business conversion metrics to help you determine the best KPIs to track.

1. Revenue

Revenue is the lifeblood of all businesses. It’s the total amount of money your business brings in. Your gross revenue is everything before expenses.

Revenue is the common thread that holds sales and marketing teams together. Raise your hand if you’ve heard the good ol’ saying, “Marketing doesn’t drive revenue. Sales does.”

When the marketing and sales teams align, it only benefits the bottom line.

How to track:

To track revenue, you can set-up ecommerce tracking in Google Analytics.

2. Conversion Rate

Read more

 

6 keys to successful social media measurement

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Social media measurement tools enable marketers to determine which tactics work best.

Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Without measurement, marketers often rely on their gut feelings instead of data.

The right metrics can provide great insight. Once you begin tracking your data, your marketing tactics will have more meaning.

Applying metrics to your myriad marketing approaches can be a major challenge—especially for larger brands or companies with multiple brands. A social media dashboard can save time and provide access to trends

Here are some of the most useful social media metrics: – Read

The four most important metrics for any marketer to understand

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Traditionally, marketers have tended to focus on clicks, unique visitors, leads and opportunities to measure campaigns and demonstrate their business impact.

While the marketing industry will never fully divert from these more traditional metrics, the competition is becoming tougher than ever before – with 589,008 new UK businesses setting up shop in 2017 alone. To truly stand out and drive a business forward in the modern day, marketers must think more strategically about how to focus their activities and what additional metrics to track.

With this in mind, here are the four most important questions marketers should seek to answer, if they want their campaigns to make a tangible business impact: – Read