6 keys to successful social media measurement

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Social media measurement tools enable marketers to determine which tactics work best.

Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Without measurement, marketers often rely on their gut feelings instead of data.

The right metrics can provide great insight. Once you begin tracking your data, your marketing tactics will have more meaning.

Applying metrics to your myriad marketing approaches can be a major challenge—especially for larger brands or companies with multiple brands. A social media dashboard can save time and provide access to trends

Here are some of the most useful social media metrics: – Read

The four most important metrics for any marketer to understand

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Traditionally, marketers have tended to focus on clicks, unique visitors, leads and opportunities to measure campaigns and demonstrate their business impact.

While the marketing industry will never fully divert from these more traditional metrics, the competition is becoming tougher than ever before – with 589,008 new UK businesses setting up shop in 2017 alone. To truly stand out and drive a business forward in the modern day, marketers must think more strategically about how to focus their activities and what additional metrics to track.

With this in mind, here are the four most important questions marketers should seek to answer, if they want their campaigns to make a tangible business impact: – Read