How Instagram’s algorithm works

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Instagram users were missing 70 percent of all posts and 50 percent of their friends’ posts before the app ditched the reverse chronological feed for an algorithm in July 2016. Despite backlash about confusing ordering, Instagram now says relevancy sorting has led to its 800 million-plus users seeing 90 percent of their friends’ posts and spending more time on the app.

Yet Instagram has never explained exactly how the algorithm chooses what to show you until today. The Facebook -owned company assembled a group of reporters at its under-construction new San Francisco office to take the lid off the Instagram feed ranking algorithm. – Read more

From C to B: How Instagram Stories Offer Value to B2B Brands

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Since its launch in 2016, Instagram Stories has largely been the domain of individual users.

That has made it a great destination for B2C brands, which have used the Snapchat rival to strengthen their brand and connect with their consumer base.

B2B brands, meanwhile, have largely stayed away. To some degree, this has been a product of limited functionality that restricted a brand’s ability to drive the kinds of results that B2B brands are seeking on social platforms (more on that later). But it’s easy to build a case that the B2B avoidance of Stories has as much to do with a lack of imagination as anything else.

And, as Stories continue to gain traction among users, those B2B marketers are finding they can’t so easily write off the social channel, despite its challenges. Instagram Stories needed just nine months to overtake Snapchat’s user base: As of last October, the feature surpassed 300 million daily active users, according to Statista. And Marketing Land reports that branded content published through Stories earns a 15 to 25 percent swipe-through rate, on average.

Even if you take the cynical view and assume B2B content can’t match the potential enjoyed by B2C brands, those numbers should still be all the encouragement you need. Meanwhile, enhancements to the Stories experience are specifically serving B2B interests and making it easier to accomplish marketing goals through this channel.

Here’s a look at how Instagram Stories could support your B2B social media strategy.

The Big Add: External Links for CTAs
Instagram Stories have done a great job of cultivating an experience that attracts users in droves. That’s exactly why it was able to grow so quickly (its built-in Instagram user base didn’t hurt, either). But for B2B brands using social to drive referrals and leads, no feature has been more pivotal than the introduction of external linking for individual pieces of content.

This is a huge advantage of Stories over traditional Instagram content: On the platform’s main experience, the only URL you can post is the one included in your user bio. But Stories let you add a new external link anytime you post a new piece of content. This turns each piece of content into its own referral opportunity, and it allows connected pieces of content to be organized into a living content funnel: While the experience of watching multiple piece of connected content can function as a content funnel, qualifying users and leading them toward a conversion, each individual piece of content can potentially serve as its own CTA, leading users to a corresponding external destination relevant to their position in the content funnel. – Read more

How does… Instagram’s IGTV work for marketers?

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Socialbakers’ Yuval Ben-Itzhak explains how Instagram’s new long form video feature, IGTV, will work for marketers, influencers and brands.

Instagram has seen impressive growth since its acquisition by Facebook and it is rapidly becoming the most engaging platform for brand marketers. From Stories to Carousel, marketers have more content formats than ever to choose from on the platform.
The recent launch of IGTV is opening up yet another avenue for marketers to explore, as they leverage the platform to grow and engage their audience with longer content. It certainly seems Instagram can only win.

By offering marketers the chance to share original user-generated content via the IGTV app, Instagram is making itself even more attractive. With 1 billion users on Instagram, a ready-made audience for content creators, it’s likely that IGTV will be an appealing place for influencers and brands looking to grow and engage their communities at a deeper level. – Read more

6 ways to tell better visual stories on Instagram

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Instagram is the second-largest social media platform, after Facebook, says Jenn Herman. To get the most out of it, though, you can’t rely on sheer numbers alone.

You must master the intricacies of the visual platform, the social media consultant, speaker and Instagram expert says in a Ragan Training video, “Advanced Visual Storytelling on Instagram.”

With 700 million users, Instagram is a powerful platform with a lower bounce rate than other social media sites, she says in her presentation. Fewer people click through to your website by mistake and back out of it again.

“You’re not going to get as much traffic from Instagram … but the quality of traffic is so great,” Herman says.

In a visual age, the platform also has the highest engagement of all social media. “It’s still exponentially higher than what you’re going to get on Facebook and Twitter,” Herman says.

Here are some tips: – Read more

How to Optimize Your Instagram Profile for Business

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Want to make a stronger first impression with your Instagram profile?

Wondering how to add branding and personality to your Instagram bio?

In this article, you’ll discover useful tips to help you build and optimize an Instagram profile for business.

#1: Choose a Quality Profile Photo That Reflects Your Branding
First and foremost, your Instagram profile photo must represent who you are. For a brand, choose a brand logo that’s instantly recognizable. Your logo is also the easiest solution because it helps you stay visually consistent across all of your channels. However, if you’re an influencer, entrepreneur, or blogger, choose a picture of yourself that communicates who you are and what you do. – Read more

 

How to Get Instagram Followers

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Everyone’s favorite photo-sharing app, Instagram boasts over 800 million monthly active users worldwide.

Of course, this means a huge portion of your prospects are hanging out on the platform, ready to be marketed to!

The hitch? There are over 8 million business profiles currently active on Instagram as well. In this right, it’s become increasingly important to not only have a presence on the platform, but working with an ironclad strategy that’s ready to go is crucial as well.

Using a successful Instagram strategy for your business will allow you to increase your exposure and gain new and high quality followers.

But the question here is: how to get more Instagram followers?

Here are some effective ways you can do that:

Write a good bio
You have only an incredibly short amount of time to get your vision across to users online. As such, it is crucial that you make a good first impression with the content of your profile and your bio. – Read More

Five Instagram Marketing Tactics That Build Your Brand And Generate Sales

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Along with hunger, fear and love, visual stimulation is deeply embedded in the human experience.

Ninety percent of all information is transmitted visually, with the human brain processing an entire image after viewing it for as little as 13 milliseconds. Social media platforms have tapped into this primal inclination with tremendous success.

Unique among them, Instagram has quickly proven to be one of the most influential forces in content-driven marketing today. The image-based app is known for having amplified engagement rates over other social media networks.

Instagram success comes with quite a daunting caveat: You must stand out on a platform with 800 million active users who “like” 4.2 billion posts daily. Luckily, there are ways your brand can cut through the noise. Here are five ways to build a passionate Instagram following that sequentially leads to increased revenue.

Create A Plan Of Action

Your Instagram strategy is what separates posting for profit from just crowdsourcing self-esteem. To be effective, your plan needs to define your target audience and outline a clear direction for content. – Read

How to Use Instagram Stories to Promote Your Business

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Instagram is undoubtedly one of the most down-to-earth and real ways to interest your customers and engage them naturally, without too much effort on designing and boosting parts.

With the constant updates and new features that the platform keeps releasing such as the stories, your business is bound to succeed more and more and attract newer audiences. Why should you use Instagram stories and how to put good content in them – keep on reading to find out the answers.

Why should businesses use Instagram stories?

Instagram stories are the latest trend, with the Facebook-owned platform now reporting 250 million viewers daily worldwide, they’re a fresh way for you to promote your business products & services in a fun, relaxed and creative way without disturbing the aesthetic appearance of your permanent feed.

As for why you should use stories to promote your business, giving your community a behind the scenes insight into the happenings of your day-to-day working life (or personal life, for the bloggers out there!) gives your Instagram followers an addictive way to interact with you. The casual and relaxed feel of stories are more personalized than your feed images and give an authentic touch to your brand. – Read

How to make money on Instagram: a detailed guide

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Want a slice of a mega-brand’s budget? Unfortunately, you’re going to need a big following. But (thankfully) it doesn’t have to be hundreds of thousands. “Realistically, you need 10,000 followers or more,” says Dominique Audibert, head of community for Whalar, an influencer marketing agency that works with Adidas and Deliveroo. This, she reckons, will take about a year to build – providing that you stick to posting to one core demographic. To boost your following, find someone with a large fan base, and an account similar to yours, and begin engaging with those who follow them, liking and commenting on their posts, putting aside 10 minutes a day to the task. Already got the numbers? Get noticed by creating content that suits the brand’s style, and then tag them in the picture and the comment. You should also email them directly. “I once contacted a brand’s marketing manager through LinkedIn and said I’d love to work with them. She said ‘no’ at the time, but emailed six months later when I’d grown my following,” says Aimee Victoria Long, a health and wellness blogger with around 68,000 followers. “Once you’re in touch, ask to be put on any mailing lists, then attend any events they invite you to. It’s a way of getting to know the right people.” – Read

6 Instagram Tips to Boost Your Luxury Brand

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As luxury brands increase their social budgets to reach the growing millennial consumer market, Instagram is becoming an increasingly important platform.

Gartner L2’s latest report reveals the Instagram strategies used by leading luxury brands. Here are a few you can apply to your brand’s account:

Don’t feature influencers—get featured by them. Gartner L2’s analysis of 18,000 Instagram posts finds that most luxury brands actually see less engagement on posts tagging influencers than on traditional brand posts. Influencer partnerships are more impactful when it’s the influencer posting on his or her own Instagram account and tagging the brand, instead of the other way around. – Read