What does Amazon’s ‘Alexa For Hospitality’ mean for marketers?

My Post (74).jpg

The voice technology revolution is not just occurring within the home.

Hotels, restaurants and the wider hospitality industry are rapidly adopting new tools and solutions to keep pace with the demands of modern consumers.

The Best Western hotel chain, for instance, is expanding its partnership with Watson Ads on a series of artificial intelligence-powered interactive ad units that engage mobile users checking holiday destinations through The Weather Company. Once engaged in conversation, Watson offers tips on how to make the most of their trips.

Elsewhere Amazon’s announcement last week that Marriott will feature in-room Echo smart speakers at select properties to act as a ‘virtual butler’ marks an innovative new chapter in the Alexa story.

An astute move from a global tech giant, the confines of a hotel room offers probably the most secluded and suitably private environment for voice assistant interaction while traveling, while simultaneously showcasing Amazon technology to potential new users.

Deepening the guest’s engagement
So, what makes Amazon’s Alexa for Hospitality such a great experience for the typical hotel guest?

Right now, the Alexa experience is customised and tailored to each individual hospitality location, so guests will be able to do things like order room service, request a housekeeping visit, or adjust room controls (thermostat, blinds, lights, etc.) using an Echo in their room. They can also ask location-specific questions such as what time the hotel pool closes or where the fitness centre is.

In Amazon’s words, Alexa for Hospitality, “helps deepen guest engagement through seamless voice-first experiences that offer new ways for guests to access services and amenities during their stay.” But this only scratches the surface of what might be possible in future through voice-controlled search. – Read

The 7 Elements of a good Social Media Marketing Experience with Hotels

My Post (73).jpg

Does your Hotel want a good Social Media Marketing Experience?

Today we see many that are getting a little late into the Social Media game jump into it believing they will get a piece of the growing Social Media audience pie.

Their intentions are good, but the lack of a sustainable and effective Social Media Marketing strategy is a little alarming.

We see too many Hotels throwing spaghetti on their Social Media feeds believing it will stick.

When I do research and come and look at several Social Media feeds often I see that in most cases the spaghetti doesn’t stick because it is poorly executed, and it appears more as a mess. And in other cases, there is an over-focus on the Hotel that doesn’t take into consideration what the customer really is looking for. Overcooked spaghetti also sticks to the wall but serving it to the customers will generate concerning word-of-mouth effects.

I design Social Media Marketing Frameworks for Hotels where I implement some important principles to move Hotels away from the spaghetti effects.

Here are 7 elements of a good Social Media Marketing Experience for your Hotel. – Read

 

Seven examples of hotel content marketing campaigns

banks11-600x330.jpg

When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website.

Now, with so many people heading online to search and discover travel inspiration (long before they even think about booking), it’s up to hospitality brands to stand out from the crowd.

Content marketing remains a key way for hotels to do this, typically being used to grab attention and engage users throughout their online journey. Here are some good examples and the reasons why they work. – Read

J D Wetherspoon just quit social media. Should you?

jd-wetherspoon-logo.jpg

There was a bit of a brouhaha on the social web last week when a major restaurant chain in the UK announced it had quit social media.

J D Wetherspoon is a pub company in the United Kingdom and Ireland. Founded in 1979, the company owns about 1,000 outlets, including bars and hotels. – Read

6 examples of how personalisation can enhance the customer experience

1dc00431-bacb-4cc6-89e0-2b0a7ac181b2

Personalised marketing means more than just addressing the customer by name. For brands in the travel and hospitality industry, effective personalisation can range from interactive content to targeted banners and customised travel itineraries. – Read

British Breweries To Follow On Twitter

Beer Brewing is one of Britains most established crafts, and is massively on the rise in 2017 – with over 1,700 breweries now in the UK! Great brewers have helped soldiers win wars, have created entire working communities and have inspired generations to keep developing new combinations and flavours.

With entrepreneurial microbreweries and craft beer venues popping up across the country, competition for more established breweries has never been higher! Below are five of our favourite brewing companies succeeding in 2017, that you need to be following on Twitter;

Wychwood – Hobgoblin
6,755 Tweets | 15.7k Followers

@Hobgoblin_beer

hobgoblin

“Afraid you might taste something?!”

Wychwood Brewery based in Oxfordshire are famous for fantasy myths and legends-style artwork, and their flagship ‘Hobgoblin’ beer which is the 3rd best selling bottled ale in the UK. Their Twitter account does well to continue this branding as-well-as promote events & causes they’re involved with.

Hall & Woodhouse – Badger Ales
3,488 Tweets | 8,758 Followers

@Badgerales

badger

“Award-winning beers brewed in the heart of Dorset since 1777 by an independent family brewer Hall & Woodhouse.”

With a long history, Hall & Woodhouse are one of the UK’s most established breweries, under the ‘Badger’ brand. Whilst known for superb flagship beers like ‘Tangle Foot’ and ‘Fursty Ferret’, they are also innovators and always ahead of trends in the industry. Stretching across the country, H&W have over 200 UK pub venues and a modern brewery in Blandford, Dorset.

St Austell Brewery
11.8k Tweets | 25.4k Followers

@StAustellBrew

st-austell.jpg

“Cornwall’s independent regional family brewer. We run 170 lovely pubs, brew award-winning beer and serve 3,000 free trade businesses”

St Austell dominate pub venues across the UK’s West Country, appearing in 179 hotels & inns. Flagship ales include ‘Proper Job’ a 4.5% India pale and the multi-award winning ‘Tribute’ a 4.2% pale ale. Their social media focuses on promoting real world goings-on with their ales and pubs.

Marston’s | 3,405 Tweets
5,706 Followers

@MarstonsBrewery

marstons

“Proud Burton brewers creating great beers and experimenting with flavours”

Marston’s PLC has been running pub venues and brewing beer for well over 180 years, and own a huge portion of all pubs across the UK. They are behind many leading brands including ‘Marston’s’, ‘Ringwood Brewery’ and ‘Banks’s Beer’, producing over 60 of the top ales in the country today! They have various Twitter accounts but we’re highlighting the core Marston’s brewery page.

Brewhouse & Kitchen
991 Tweets | 1,283 Followers

@BrewhouseUK

our-pubs.jpg

“Having dinner with friends, or learning how to brew beer on our legendary Brewery ‘Experience Days’, we want you to have a great experience.”

Breweries come in all shapes and sizes, from the commercial giants to small independents. Brewhouse & Kitchen have taken the microbrewery idea one step further by incorporating brewing into their actual venues. With 17 pubs across the country, the variety of brews is massive and always being refreshed! They also stock fantastic local beers from across the country, the perfect venue for any craft beer fan!

 


For more insights into the UK Hospitality industry & Digital Marketing Subscribe to the LeadDigital Blog or find us on Twitter @deluxevenues

 

Need Help with Your Digital Marketing Strategy?

Contact Us Today

 

Best UK Wedding Venues On Instagram 2017

Instagram is home to stunning photography and social networking through a photographic medium. To-date over 40 billion photos & videos have been shared on Instagram! [1]

Wedding venues have a unique ability to take advantage of Instagram due to the very nature of their businesses.

Everyday 1,000’s of weddings take place across the UK, resulting in millions of photos that wedding venues can harness. With each wedding comes a unique new take on the location, providing an endless supply of ever-changing photographic content for venues to publish.

Below you’ll find 10 of the top wedding venues to follow on Instagram in 2017!

Aynhoe Park
1,024 Posts | 11,300+ Followers

aynhoe-insta.jpg

“A private family home embodying British eccentricity, just one hour from London.”

Got to be honest, I was won over by the silver tray croc, and that was before I saw the other incredible photos from this curious English wedding venue.

@AynhoePark

Calcot Manor
677 Posts | 2,400+ Followers

calcot-insta.jpg

“Celebrated country house hotel with world-class spa, restaurant, pub and meeting rooms set in 220 acres of Cotswolds meadowland.”

Calcot Manor are very active on social media, with beautiful promotional and ‘behind the scenes’ published posts.

@Calcot_Manor

Limewood Hotel
1,304 Posts | 19,500+ Followers

limewood-insta.jpg

“5 star luxury country house hotel and spa in the New Forest.”

Limewood Hotel is a fantastic country escape wedding venue that loves to celebrate their incredible culinary expertise. Lots of mouth watering imagery used in their posts.

@LimewoodHotel

Hedsor House
642 Posts | 8,700+ Followers

hedsor-insta.jpg

“Tatler & Vogue’s dream wedding venue, filming & corporate retreat location.”

Weddings at Hedsor House are magnificent. With spectacular spaces both indoors and out, it’s easy to understand why it’s a dream wedding venue for so many brides.

@Hedsor

Woods’ Silver Fleet
695 Posts | 880+ Followers

silverfleet-grid.jpg

“Luxe river cruisers Silver Sturgeon, Silver Barracuda & Silver Darling.”

Ultimate luxury British wedding venue, a private yacht charter on the River Thames, Laurent-Perrier champagne in hand!

@Woods_Silver_Fleet

St. Pancras Renaissance Hotel
1,505 Posts | 10,100+ Followers

stpan-insta.jpg

“Steeped in history, it’s one of London’s most romantic wedding venues.”

This hotel venue is an icon for London luxury. Instagram posts are elegant and artistic, but still with a sense of fun and excitement for this historic wedding venue.

@StPancrasRen

Hotel Café Royal
1,392 Posts | 23,700+ Followers

hotelcaferoyal-insta.jpg

“A British institution in the heart of London.”

Continuing the London luxury venue theme, Hotel Café Royal on Regent Street presents Instagram followers with images of high-end luxury, quality, fine food and British elegance.

@HotelCafeRoyal

Tunnels Beaches
72 Posts | 347+ Followers

tunnel-insta.jpg

“A uniquely designed coastal wedding venue – accessed via a hand carved tunnel through the cliff”

Whilst not the most followed Instagram wedding venue, Tunnels Beaches makes our list simply due to its awe-inspiring location and photographic content.

@TunnelsBeaches

Great Fosters
602 Posts | 2,400+ Followers

greatfosters-insta.jpg

“A luxury hotel with 2 restaurants in a Grade One listed building set in 50 acres of stunning gardens.”

Hugely romanticised, this historic wedding venue gardens provide an idyllic backdrop for Brides & Grooms, even including a Japanese bridge.

@GreatFosters

Blenheim Palace
326 Posts | 35,400+ Followers

blenheim-insta.jpg

“The Palace is surrounded by over 90 acres of Formal Gardens including the Water Terraces, Rose Garden and the Duke’s Italian Garden, which provide a romantic and charming backdrop for your special occasion.”

Who wouldn’t want to get married in a palace! Much of this wedding venue’s Instagram posts depict the stunning grounds upon which Blenheim Palace is found.

@BlenheimPalace

This is just a handful of the fantastic UK wedding venues using Instagram in 2017. For information on more locations take a look at Instagram accounts like:

TheWeddingVenueGroupRusticBarnWeddingWedding_VenuesUKWeddingVenues & ElegantWeddingVenues – or search #WeddingVenueon Instagram (618,000+ public posts, May 2017).


Does your Wedding venue use Instagram or other social media platforms to engage with potential Brides? If not, you could be missing out on a huge opportunity to be seen by young Brides & Grooms who are making their wedding location decisions online!

LeadDigital support wedding venues and hospitality brands with their digital marketing, across social and paid channels. We can help you devise the perfect strategy and support its implementation for maximum results!

 

Need Help Increasing Your Wedding Venue Bookings?

Contact Us Today

 

References

[1] http://www.socialmediatoday.com/social-networks/139-facts-and-stats-about-instagram-you-should-be-aware-2017-infographic

Top 5 Landing Page Software 2017

What is a landing page? Any page on a website is technically a landing page in the literal sense, as it’s a page visitors ‘land’ on when arriving at your venue or hotels website. However, more commonly the phrase ‘landing page’ correlates with standalone web pages used for online marketing and advertising.

Landing pages give hospitality marketers the ability to remove distractions and tightly control the message presented to the visitor. For example, a person looking to book a winter event is more likely to make an enquiry when shown a webpage only about winter events, rather than having to review your whole website.

In 2017, online software platforms enable us to quickly create fantastic, highly custom and bespoke landing pages – perfect for long term marketing aims, as-well-as limited run promotions, such as for a ticketed event or seasonal booking special offer. Below LeadDigital review five of the top landing page software tools available today:-

Pagewiz | pagewiz.com

pagewiz.png

Pagewiz is a platform created for marketers and business owners who want to get landing pages built and live fast. The WYSIWYG style drag and drop software means you don’t need to be a web designer to create basic landing pages, and there’s even a collection of pre-designed templates available. You won’t win any awards for incredible web design using Pagewiz, but it’s great for quick production.

Pros: Drag & drop designing, integrations with popular software like Salesforce and MailChimp, quick for everyone to get ‘up and running’.

Cons: Template designs aren’t overly inspiring, limit on number of page visitors and domains, simplified builder compared to alternatives.

Cost: Free 30 day trial, then from $25 (£19) per month for the basic package when paying annually. Four plans available, structured on the number of page visitors and custom domains.

Lander | landerapp.com

lander.jpg

Along the same lines as Pagewiz, Lander is another drag & drop, non-technical landing page builder, ideal for beginners. The editor is modern and easy to use, you are able to create great pages fast and A/B testing features help you test up to three different versions of your landing page at any time. You can also integrate closely with Facebook, adding tabs to your new landing pages in just four steps. Other integrations are available, but most are premium features.

Pros: No technical knowledge required, superb collection of integrations with other tools, templates built by designers to achieve conversions, powerful analytics included. Well rounded.

Cons: Some integrations only available as premium features, technical support only available on ‘Pro Plus’ package, limits on custom domains.

Cost: 14 day free trial. Then from $16 (£12) per month for the basic package when paying annually. ‘Professional’ package required to use integrations and for more than 3 custom domains.

Instapage | instapage.com

instapage.png

Instapage are ranked highly, not just because of the software but also the customer support they provide. Whilst offering a simple and easy to use landing page builder similar to other, Instapage also have a huge collection of resources available to help optimize landing page results. They are also one of the only companies to give unlimited pages, visitors and domains on a basic price plan.

Pros: One of the only companies offering unlimited pages, visitors and domains on their basic package. User friendly interface, high quality selection of conversion tested templates.

Cons: No A/B testing on basic package and limits on integrations.

Cost: 14 day free trial. Then from $29 (£22) per month for the basic package when paying annually.

Leadpages | Leadpages.net

leadpages

Leadpages takes landing page creation to the next level. Built specifically with conversions in mind, everything about this platform is focused on converting traffic into buyers. You have next level landing page design tools, all the integrations you could want and an incredible collection of templates – plus lead capture forms and subscriber tools, powerful analytics and AB Testing features. All of this and the basic package offers unlimited traffic, leads and responsive pages!

Pros: All of the above, plus a huge library of resources including guides, certifications, tutorials and an active community of users.

Cons: This is a more complex, feature-rich software platform so may be overkill for some companies. A/B testing and advanced integrations only available on ‘Pro’ and ‘Advanced’ plans.

Cost: 30 day money back guarantee. From $25 (£19) per month for the basic package when paying annually.

Unbounce | Unbounce.com

unbounce.png

Last but not least is Unbounce. As with Leadpages this is an advanced landing page development tool, and whilst you don’t need to be a qualified designer to use it, the features are more complex. Yes they have all the landing page building abilities you’d expect, but Unbounce’s true strengths lie in the testing and optimization of each page to achieve industry leading conversion results. This is the most expensive of the software tools we’ve reviewed, however its next level features help make the investment worthwhile.

Pros: Advanced features but still easily usable without a technical background. Powerful optimization and testing capacities. Always releasing new services, including ‘Unbounce Convertables’, targeted overlays for any web page.

Cons: An expensive investment and less integrations than some alternatives.

Cost: 30 free trial. Then from $79 (£61) per month for the basic ‘Essentials’ package when paying annually.

Conclusion

As with any new software purchase your primary concern should be ‘what do I actually need’, rather than simply buying from the industry leaders. The landing page software tools reviewed above are just a handful of whats available today, but all provide those core functionalities needed to create web pages that look good and convert sales.

If you’re still not sure which landing page software best fits your venue or hotels needs then have a chat with us anytime. LeadDigital have over 20 years experience in hospitality marketing and have designed hundreds of landing pages, so can advise on the best fit for your hospitality business.

 

Interested in Landing Page Software for Your Company?

Contact Us Today