We as a company spend a lot of time thinking about search engine optimization, or SEO. No small wonder, given that search is at the core of our business.
Of course, there are plenty of other ways to drive traffic to your website. Paid media, social posts, and display advertising are just a few. But, when done well, SEO can provide an important — and cost-effective — strategy for organic growth. In fact, the latest research from web analytics company Parse.ly shows Google Search accounted for around half of external referrals to the publishers in its network this past year.
To really get the most out of SEO, though, it’s important to stay on top of the latest Google Search updates. That’s no different for us internally. We at Google own 7,000 websites that are managed by hundreds of product and marketing teams all over the world. Over 200 changes are made to these websites every single day, all of which could potentially affect a site’s SEO. When it comes to how Google sites appear in Search, they receive the same treatment as any other site on the web, and our teams follow the same external guidelines provided to webmasters. – Read more
For years marketers have been promised that technologies like programmatic will unlock efficiencies, freeing them up to focus on more creative work. Google’s Michael Bailey explains how his team is making that promise a reality.
Back in 1930, the economist John Maynard Keynes made a bold prediction for the not-so-distant future: thanks to technological advancements and the resulting productivity gains, we’d all be working 15 hours a week. Almost 90 years later, the average American is working more than double those hours.
Does that sound familiar to any marketers? For years now, we’ve been told that marketing automation technologies like programmatic will unlock efficiencies, freeing us up to focus on more creative work. That vision has also yet to materialize.
So a short while back, my colleagues and I at the Google Media Lab — the team that manages the media strategy for Google’s advertising campaigns — laid out and started enacting a plan that we think will make that vision a reality. – Read More
Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers?
Google is testing a bigger push for the messaging option within the local panel. Google launched messaging within Google My Business in July 2017. Google is now testing a way to promote messaging more to searchers in the local panel by using a larger message button.
What it looks like. Local SEO and Search Engine Land columnist Joy Hawkins posted a screen shot on Twitter of the test. – Read more
A marketer relies on AdWords conversion tracking to optimize the performance.
Trying to make the best possible decision for AdWords conversions the majority of the people stuck their heads arguing about low performing keywords with the clients. At the end the decision based on conversion data that is inside Google Analytics. For making it easier, some people switched to AdWords conversion in Google Analytics.
When a conversion triggered from AdWords, it might take up to 24 hours to show it up in Google Analytics. However, if some import goals in google conversion it can take up to 24-72 hours. This first step is to point out all the errors; the next is to eliminate those errors by using error-killing tools for google analytics mistakes.
The AdWords conversion in google analytics might take a day or two to show up properly in google analytics.This can be a bit difficult if you might have more than transactions. The best way to setup, an Ad word is to link a google analytics goal to Ad Word as a conversion. Then the next step is to confirm that if tracking is working properly for Google Analytics or not.
For having a check on it, a person visited your website from an Ad came back in 30 days period, this conversion recorded in AdWords on the day when a person first clicked on the link. Moreover, it depends on how you set goals in analytics you might be able to see it on an actualday. – Read more
Google issued an update on the status of its mobile-first indexing initiative.
Google announced Wednesday that over half of the pages shown in search results globally are from Google indexing that content using mobile-first indexing procedure. That means that it is more likely that the pages you visit from a Google search are based on how Google crawled and indexed that content based on the mobile version of that page.
What is mobile-first indexing? Mobile-first indexing is simply how Google crawls and indexes the web. Instead of looking at the desktop version of the page, Google looks at the mobile version of the page. In more simple terms, Google is crawling and indexing your web page based on how it renders on a mobile phone versus a desktop computer.
Where can I learn more? We have many stories and articles about mobile-first indexing on this site. Here are some of the more important stories:
- Google makes some clarifications related to mobile-first indexing
- Google begins rolling out mobile-first indexing to more sites
- FAQ: All about the Google mobile-first index
- Google begins mobile-first indexing, using mobile content for all search rankings
You can also learn more from this Google help document and more articles on this site.
More advice. Google will typically notify you when your site has moved to mobile-first indexing within Google Search Console. So make sure to check your messages in the Google Search Console. Google will also label your site as last crawled by the Googlebot smartphone useragent in the URL inspection tool as another signal that your site has moved over.
Google says you should pay attention to your structured data and alt-text for images on mobile pages with this change. – Read more
How much do you know about this year’s top search trends?
Test your knowledge of Google Search in 2018 by taking the new ‘Game of the Year’ quiz.
Every year Google releases a roundup of top search trends, but this is the first time the company has developed a game based on search data.
The way it works is simple:
- Answer a series of questions about this year’s trending searches
- Collect points for correct answers
- Unlock harder questions by progressing through the game
- A special bonus round at the end ups the difficulty even more
- After three wrong answers, it’s game over
I played it a few times and it’s actually pretty challenging. I managed to finish it with a high score of 603 points. – Read more
Making videos interactive with features like end screens and a call-to-action helps viewers learn about your brand or service and take relevant actions.
In an effort to simplify our interactivity features across video ad formats, we will sunset the YouTube call-to-action overlay in January 2019 and introduce a new call-to-action extension.
When your primary objective is driving conversions or clicks to your website, we recommend using TrueView for action, our ad format that comes with built-in features like a call-to-action displayed while your ad runs and after it ends. It’s a great example of how interactive elements can enhance viewer engagement and help you better achieve your marketing goals. – Read more
Starting on Jan 8, 2019 you will be able to target and generate reports for a new device category via the AdWords API – connected TV.
The connected TV platform, (or “TV screens,” as it’s referred to in the new Google Ads experience), is a new Platform type similar to desktop, tablet, and mobile. It targets devices such as smart TVs, gaming consoles and standalone connected devices including Chromecast, Roku, and AppleTV.
Since connected TV shares the same functionality as the three existing platforms, you can target or exclude it using bid modifiers for Display/Video ad campaigns; the new criterion will have a
platformName of “ConnectedTv” and an ID of 30004. You can also isolate it in reports using a Device segment named
CONNECTED_TV. Note that even though bidding will only be supported for Display and Video ads, some residual traffic may appear in other kinds of reports so you should still pull the new segment for non Display/Video ad reports. – Read more
Google has launched a new tool that measures many aspects of a website, including how well it follows SEO best practices.
The new tool is currently in open beta and available at web.dev.
Web.dev is designed to help developers and site owners apply modern web capabilities by providing analysis and recommendations.
Google says this tool is the culmination of 10+ years learning about user needs.
In an effort to help site owners provide the best possible experience for users, web.dev has audits for SEO, performance, accessibility, and more.
The tool looks for: – Read More
Managing a successful website can be complicated.
Publishers and business owners should have easy access to the insights and capabilities that drive audience and revenue growth. That’s why we’re excited to announce Site Kit by Google, a free, open-source plugin bringing together insights from essential Google products for WordPress sites.
Site Kit is ideal for website owners who want easily digestible information about audience and revenue performance, all in one place.
In the first version of the plugin, we’ve integrated four Google tools and products to help grow, optimize and monetize WordPress sites: – Read More